Speech at the press conference of Xinfei Electric’s sponsorship of the Chinese Football Super League

Zhang Donggui, President of Hong Leong Asia Company and Chairman of Henan Xinfei Electric Co., Ltd.

2010-03-24

Dear Director Wei Di, Chairman Yu Hongchen, and General Manager Lang Xiaonong:

Dear distinguished guests and journalist friends:

Today is a good day, the ninth day of February in early spring. In spring, a great time for all things to grow, we have ushered in the historic event that has attracted the attention of both the Chinese sports community and the Chinese home appliance industry. Xinfei Electric, the first domestic home appliance company, has become the main sponsor of the Chinese Super League. We are honored and proud to be the main sponsor and partner of the Chinese Super League! On behalf of Xinfei Electric, I would like to thank everyone for coming to *** to witness this glorious moment!

Today is a day worth remembering. Two years ago today - March 24, 2008, the Olympic flame, symbolizing peace, friendship and hope, was lit in Greece, the birthplace of the Olympics, and unveiled the Beijing 2008 Olympic Games. A successful start to the 2018 Olympic Games. The Olympic flame ignited the passion in the hearts of the Chinese people. Today, the sparks created by the collision of the passionate Chinese Super League and the energetic Xinfei have also ignited the passion in the hearts of colleagues in the Chinese sports world and the Chinese home appliance industry!

Xinfei has a long history with sports. As early as the 1990s, we donated Xinfei refrigerators and other products to Henan table tennis world champions Deng Yaping and Liu Guoliang. Since 2006, Xinfei has Xinfei has been the title sponsor of the Pan-Pearl River Delta International Super Racing Festival for many times, integrating vitality and passion into the Xinfei brand; in 2007, Xinfei's 2008 Olympic cheering team trials were held nationwide, which lasted more than a year and achieved great success, and won the title of Excellent Marketing Case in China Award; in 2009, Xinfei invested heavily in sponsoring the 11th National Games and became the supplier of white home appliances for the 11th National Games. Xinfei brand "refrigerators, freezers, wine cabinets and air conditioners" were awarded the 11th National Games. National Games designated product.

It has always been Xinfei’s corporate mission to take from society and use it for society, and to be a corporate citizen with a sense of responsibility for society. The reason why Xinfei fully supports and sponsors the Chinese Super League is that it wants to support the development of Chinese football. Football is the number one sport in the world, and Chinese football touches the hearts of hundreds of millions of Chinese fans. Xinfei is responsible for the revitalization of Chinese football! At the critical moment of the major changes in the Chinese Super League's "Phoenix Nirvana and Rebirth from the Ashes", Xinfei has taken the lead in the home appliance industry to help the Chinese Super League and Chinese football move to a new starting point! On the other hand, Xinfei believes that the Chinese Super League can enhance brand awareness. We attach great importance to the Chinese Super League, China's top football competition. There are 240 games throughout the year, with more than 3.9 million live viewers, and 190 million TV viewers. In terms of media value and business resources, it is undeniable that Xinfei’s brand awareness has been improved. The 16 home cities of the Chinese Super League cover more than half of the first-tier cities in the country, including Beijing, Shanghai, Tianjin, Chongqing, and Guangzhou. This is also the key high-end market for Xinfei, and Xinfei attaches great importance to the importance of these high-end markets. In addition to fulfilling corporate citizenship responsibilities, Xinfei joins hands with the Chinese Super League to achieve high-end goals! It is intended to enhance Xinfei’s products and brand image!

Xinfei Electric Appliances, as a modern home appliance company with refrigerators, freezers, and air conditioners as its leading products, is China's largest green refrigerator production base. The sales volume of refrigerators and freezers are both among the top two in the industry. Refrigerators, freezers and air conditioners are the winning brands in the bidding for home appliances sent to the countryside. Since its establishment in 1984, Xinfei has developed into the first import and export inspection-free enterprise in six central provinces with two Chinese famous brand products, and its products are exported to more than 50 countries and regions around the world. In recent years, Xinfei's operating performance has reached new highs, and major economic indicators such as production, sales, and profits have increased year after year. It has become one of the companies in the industry with good returns and sustained and steady development. With outstanding green technology, Xinfei is focusing on the household refrigeration industry and is committed to becoming a leader in green refrigeration products. Xinfei has become one of the world's refrigerator manufacturing giants. We are currently continuing to expand the scale of product production. By the end of this year, Xinfei will have a production capacity of 13 million refrigerators (cabinets) and air conditioners. Our strength and competition in the industry force will be further enhanced.

In recent years, we have tried our best to create a young, fashionable, passionate and energetic brand image of Xinfei through sponsoring a series of brand promotion activities such as sports events, so that the Xinfei brand has passionately transformed and turned around, and the brand value has been greatly improved. Rising significantly, "Xinfei" has become a well-known trademark in China and has been listed among the top 500 most valuable brands in China for six consecutive years. In 2009, Xinfei's brand value reached 5 billion yuan, a surge of 1.9 billion from 1997, ranking among the top three brands in Henan Province; in 2009, Xinfei won the "Asia Famous Brand Award" and became one of the brands representing China's national image ’s 100 “National Business Card” brand list, becoming the golden signature of the 25-year-old Xinfei. For this reason, Xu Guangchun, then secretary of the Henan Provincial Party Committee, happily wrote the inscription "China's Image, Henan's Glory" for Xinfei. It fully affirmed the Xinfei brand and Xinfei's brilliant achievements in the past 25 years.

Xinfei actively gives back to the society and fulfills its social responsibilities. It not only supports and sponsors my country's sports industry many times, but also lends a helping hand to college students, laid-off workers, urban construction, culture, education and other public welfare undertakings. , through the "Hong Leong Asia-Xinfei Scholarship", sponsoring SIFE World University Student Charity Organization, etc., and has donated money and materials to the '98 catastrophic flood, the 5.12 Wenchuan Earthquake, "Mother's Water Cellar", etc., currently More than 4 million people have participated in the activities carried out by Xinfei to care for left-behind children in China. Xinfei has invested more than 3 million yuan in this public welfare activity. The first batch of 100 refrigerators has been donated, sending Xinfei Electric’s love to 100 families of left-behind children. Xinfei has supported and sponsored my country's sports and many social welfare undertakings for a total of more than 100 million yuan.

Xinfei’s partnership with CSL will further enhance the influence of Xinfei’s brand, and CSL’s choice of Xinfei will surely attract more attention from Xinfei’s 33 million consumers across the country. Driven by the passion of the Chinese Super League, Xinfei will continue to surpass! With the help of the new strength, the Chinese Super League will achieve a new leap. Surpass in the new flight! New flight in the transcendence! The new flight - Chinese Super League, heralds the leap, heralds success!

Finally, I wish the 2010 Chinese Super League a complete success! I wish Chinese football will soon dominate Asia and go global!

Thank you everyone!

2010-3-24