"Oriental Selection" is a new live streaming platform launched by New Oriental.

The positioning of Oriental Selection is to be a live shopping platform that selects good products for customers; a product and technology company with the self-operated agricultural products of the Oriental Selection brand as its core; and a cultural communication company that brings customers a pleasant spiritual experience. . By providing high-quality products and services and promoting traditional Chinese culture and positive values, we hope to provide every customer with a beautiful, healthy and quality life.

Oriental Selection Holdings Co., Ltd. (formerly known as New Oriental Online Technology Holdings Co., Ltd.) was established in 2005 by New Oriental, a pioneer in China's private education industry with nearly 30 years of experience.

Adhering to the mission of improving public welfare and creating value for society, since 2021, we have expanded our self-operated products and live broadcast e-commerce business and established Oriental Selection, which has become a high-quality, cost-effective A well-known platform for agricultural and other products. Currently, our business covers self-operated products and live streaming e-commerce, university education, overseas exam preparation and institutional cooperation.

Development History

On December 28, 2021, New Oriental posted on its WeChat official account that it would launch a new live streaming platform "Oriental Selection" at 8 o'clock that night. On June 16, 2022, the live broadcast of Dong Yuhui of Oriental Selection, a subsidiary of New Oriental Online, has become a hit recently, triggering widespread dissemination and discussion on social media.

By the way, it has also driven New Oriental Online's stock price to rise continuously. As of press time, New Oriental Online's stock price has risen by more than 70%. According to statistics, New Oriental Online's stock price has increased by more than 600% in 11 days.

On June 29, 2022, the number of fans in the live broadcast room of Oriental Selection officially exceeded 20 million, and it is still gradually rising. September 2022, the application month for Oriental Selection, is the hometown Ming trademark. On December 28, 2022, the number of Oriental Selection accounts increased from 1 to 6, the total number of fans exceeded 36 million, 52 self-operated products have been launched, and the total sales volume reached 18.25 million orders.

Reference for the above content: Baidu Encyclopedia-Oriental Selection