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Hiroshi Fujiwara reinterpreted TAG Heuer's iconic kaarlela watch.
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Hiroshi Fujiwara, godfather of Japanese trend

Extended reading of pictures: Hiroshi Fujiwara

As always, Hiroshi Fujiwara designed watches in a unique way, reinterpreted TAG Heuer Carrera (kaarlela series) from a unique perspective, and explained the love in his heart.

Following the cooperation of famous brands to create fashion classics, Hiroshi Fujiwara, a famous Japanese street costume designer, fashion leader, musician and founder of Fragment design, has designed a brand-new appearance for TAG Heuer's classic kaarlela series watches after cooperating with brands such as POOL Aoyama and CONVENI concept store.

Originated from the subversive pioneering spirit of both parties, Hiroshi Fujiwara's own Fragment brand teamed up with TAG Heuer to create TAG Heuer 02 Fragment Hiroshi Fujiwara Watch.

"Hiroshi Fujiwara is the perfect partner to reinterpret this iconic watch collection." Jean-Claude Biver, non-executive chairman of the watch department of LVMH Group, said, "We are very willing to give him complete design freedom."

TAG Heuer kaarlela Series TAG Heuer 02 Fragment Hiroshi Fujiwara Watch

Extended reading of pictures: Watch TAG Heuer Fragments Hiroshi Fujiwara

After the first meeting and in-depth understanding of the product range, the designer has a deep understanding of the history of TAG Heuer Carrera watches. The name kaarlela comes from the legendary one-week Carrera Pan-American Games held in Mexico in 1950s. With its innate racing pedigree, 1963, the first TAG HOYA KALERA chronograph specially designed for drivers shocked the world with its revolutionary dial design. As a historical innovation, the ring that fixes the dial to the case can become an indispensable second dial, making the display bigger and clearer. The performance specifications of the watch are based on mature ergonomics, and the design criteria are clear and easy to read: the ridge crown is used for manual winding every day, the buttons can be easily operated, the simple dial is equipped with clear scale and minute dial, and a concave timer is provided.

Hiroshi Fujiwara chose the original watch model of 1963, and based on it, he created a master work with fragment style.

"We have injected some unexpected design elements into TAG Heuer's current collection." Hiroshi Fujiwara said, "I don't want many new watches, but I won't miss this one!"

The TAG Heuer 02 segment Hiroshi Fujiwara watch is still faithful to the brand's commitment to the Swiss pioneering spirit, equipped with TAG Heuer self-made movement TAG Heuer 02 automatic movement.

This watch has a black alligator strap, and there are also black and gray NATO straps to choose from. There are three black timers with white paint hands on the black dial: the minute timer at 3 o'clock, the permanent minute dial at 6 o'clock and the hour timer at 9 o'clock. Beige scale and beige rhodium-plated hour and minute hands are plated with SuperLuminova? Fluorescent paint and bright color contrast add icing on the cake to the fashionable black dial. The dial is also equipped with a silver inner ring, and the iconic brand logo is decorated at 12 o'clock. The dazzling 39mm fine steel case has a special fine steel screw-in sapphire bottom cover and is engraved with a limited edition number.