I mentioned VI to my boss earlier and got some professional materials. I hope it can help.


「Outline」Complete VI project design document
1. Design of basic visual elements
2. Preparation for the design of visual application elements
3. Development of specific application design projects
br>4. Compilation of VI visual identity manual
■



「Design」
■ 1. Design of basic visual elements
? Corporate logo
Corporate logo, It can be divided into the company's own logo and product logo.
Characteristics of corporate logo:
First, recognition.
Second, systematicity.
Third, unity.
Fourth, imageability.
Fifth, the nature of the times.
Corporate logo design work process:
Investigate the actual business status of the company and analyze the current status of the company's visual design, which specifically includes the following status:
First, the spiritual connotation of the company and the overall development plan of the company.
Second, the business scope, product characteristics, service nature, etc. of the enterprise.
Third, the company's marketing status and market share.
Fourth, the visibility and reputation of the company.
Fifth, business operators’ expectations for the entire image strategy and visual identity style.
Sixth, the current situation of the company's relevant competitors and the characteristics of the industry, etc.
Working process:
1. Establish a clear concept.
2. Specific design performance.
3. The meticulousness of the marking work:
First, the meticulousness of the marking details.
Second, the digitization of sign forms:
The first is gridding,
The second is the proportional size sign method,
The third is the arc angle sign method.
Third, the diversity of logo forms:
Changes in line thickness;
Changes in positive and negative shapes;
Changes in color and black and white;
Changes in various points, lines, and surfaces (Such as hollow body, mesh, point-to-surface, line-to-surface, etc.);
Corresponding to changes in form of different media;
Changes in shrinking or enlarging forms.
■ ? Special fonts
Special fonts include existing standard fonts and designated fonts.
Standard font:
Mostly used for company names, product names, trademark names, etc.
Specified font:
Commonly used in department names, facility names, branch names and addresses, advertising content, formal documents, etc.
Things to note when designing and selecting special fonts:
First, investigate and sort out the usage scope, purpose, usage status, etc. of the special fonts.
Secondly, when choosing a designated font, consideration should be given to coordinating the style with basic elements such as logos and standard fonts.
Third, the type of fonts selected and the combination form and method of words should have certain rules, and form a text system that is readable, reproducible, and identifiable.

Corporate standard fonts
Corporate standard fonts are fonts that are an overall combination of corporate name, corporate trademark abbreviation, event theme, advertising slogan, etc.

Characteristics of enterprise standard words:
First, recognition.
Base two, readability.
Third, design.
Fourth, systematicity.

Types of enterprise standard characters:
First, standard characters for enterprise names.
Second, the product or brand name should be in standard words.
Third, the logo font.
Fourth, standard words for advertising activities.

Standard word drawing method:
There are two commonly used methods for standard word drawing method:
One is the grid representation method.
Second, direct marking method.

Corporate naming or renaming:

Corporate renaming plans have the following situations:
First, comprehensively change the company name, including existing standard words, standard colors and other basic visual elements.
Second, partially change or simplify the company name, and at the same time introduce new standard words and colors.
Third, phased changes.
Fourth, unify the company name and trademark brand name.
Fifth, on the premise that the standard characters and standard colors of the company name remain unchanged, according to different use occasions, develop changing forms suitable for different occasions in order to achieve the feeling of form change.

■ ? Corporate Standard Color
Corporate standard color refers to the visual perception of color that an enterprise sets to reflect its unique spiritual philosophy, organizational structure, operational content, marketing and style. color.

Development and setting of standard colors:

Investigation and analysis stage:
First, analysis of the use of existing standard colors in the enterprise.
Second, analysis of the public's understanding and image of the company's current color.
Third, analysis of the use of standard colors by competing companies.
Fourth, analysis of public perception and image of standard colors of competing companies.
Fifth, analysis of the relationship between the nature of the enterprise and standard colors.
Sixth, analysis of market expectations for corporate standard colors.
Seventh, analysis of taboo colors such as religion, ethnicity, and regional customs.

Concept setting stage:
Positive, healthy, warm, etc. (such as red);
Harmonious, tender, willful, etc. (such as orange);
Bright , hopeful, frivolous, etc. (such as yellow);
Growth, peace, freshness, etc. (such as green);
Honest, rational, negative, etc. (such as blue);
Noble, delicate, mysterious, etc. (such as purple);
Thick, classical, terrifying, etc. (such as black);
Clean, sacred, pale, etc. (such as white);
> Ordinary, modest, neutral, etc. (such as gray).
Color image stage:
Through the setting of corporate image concepts and corresponding color concepts and keywords, the corresponding color image expression system is further established.

Simulation test stage:
First, psychological investigations such as the association of colors with concrete objects, the association of abstract emotions, and hobbies.
Second, physiological effect tests such as color visual perception, memory, attention, etc.
Third, the analysis and evaluation of physical factors such as technology, material, and economy in the production of color.

Color management stage:
This stage is mainly about making numerical specifications for the use of corporate standard colors, such as color symbols and printing color values.

Implementation supervision stage:

Approval of standard colors made of different materials;

Color correction of print proofs;

Evaluation of product colors ;

Collection and arrangement of other usage information, etc.
■ ? Auxiliary graphics
Auxiliary graphics are auxiliary visual elements in the corporate identity system. It includes the design of three aspects: corporate shape, symbolic pattern and layout.
1. The design and application of corporate styling (also known as commercial characters, mascots, and commercial logos):
Corporate styling is a cartoon-like character, Animals, plants, landscapes or other inanimate objects, etc., serve as concrete symbols of the business.
Application of corporate styling:
First, two-dimensional media, such as printed matter, etc.
Second, three-dimensional media, such as film and television media.
Third, outdoor advertising and POP advertising, such as street signs and car bodies.
Fourth, corporate public relations items and product packaging, such as gifts, etc.
2. The design composition of corporate symbolic graphics:
Symbolic graphics are not purely decorative library cases, but an expanded connection of the basic visual elements of the company.
Design themes of corporate symbolic graphics:
First, use the shape of the corporate logo as the development matrix.
Second, use the meaning of the corporate logo or corporate philosophy as the development matrix.
3. Layout design:
A general layout includes three parts: header, center, and foot. The content elements of the layout include the combination of basic elements in the visual recognition system, the main text (text and pictures), and corporate Shapes, etc., which are located in different positions on the layout.
There are two commonly used methods for layout layout to express its structure:
First, direct notation.
Second, the symbol marking method.
■ ? The combination of the basic elements of corporate visual identity
The combination of horizontal, vertical, size, direction and other forms designed according to the specifications and arrangement direction of the specific media.
Contents of basic element combination:
First, the minimum specified value of space is set to separate the target from its background or surrounding elements.
Second, the proportional size, spacing direction, positional relationship, etc. between the corporate logo and other elements.

The combination of the logo and other elements often takes the following forms:
The first is the combination of the logo and the Chinese name or abbreviation of the company;
The second is the combination of the logo and the brand name;
The third is the combination of the logo and the company's Chinese name or abbreviation; The combination of the full or abbreviated name of the company in English;
The fourth is the combination of the logo with the company name or brand name and company selection;
The fifth is the combination of the logo with the company name or brand name and company slogans, advertising slogans, etc. ;
Sixth, the combination of the logo with the company name, address, phone number and other information.

Prohibited combination of specifications:
First, add other styling symbols to the combination of specifications.
Second, the size, advertising, color, position, etc. of the basic elements in the standard combination are changed.
Thirdly, the basic elements are processed beyond the standard, such as logo framing, three-dimensionalization, network cableization, etc.
Fourth, the standard combination is changed such as character spacing, font deformation, flattening, and oblique changes.
2. Preparations for the design of visual application elements
■ ? Investigation of the current status of application element projects

Collection classification of current projects:
Collection of existing application element projects is mainly concentrated In the following items:
First, business supplies, such as business cards, various documents, etc.
Second, advertising promotions, such as brochures, TV commercials, announcement materials, etc.
Third, signs and signs, such as flags, various guidance signs, etc.
Fourth, transportation tools, such as transportation trucks, trailers, etc.
Fifth, product packaging, such as trademarks, wrapping paper, etc.
Sixth, employee uniforms, such as badges, work clothes, etc.
Seventh, architectural environment, such as exteriors, offices, etc.
Eighth, display ceremonies, etc., such as commemorative events, display environments, specialty stores, etc.

Determination of application element design and development strategy:
For a specific application element design project in a certain corporate image, before developing the design, necessary determinations should be made about its objective constraints and basis. Avoid the problem that although the design project is beautiful, it cannot be used:
First, the functional needs of the project.
Mainly refers to the basic conditions necessary to complete the finished product of the design project, such as shape, size specifications, material, color, production method and use, etc.
Second, legal restrictions on project use.
Regulations and regulations on environmental factors such as envelope specifications and signboard instructions.
Third, the needs of the nature of the industry.
Mainly refers to some conventional regulations or needs in the industry in which the enterprise operates, such as documents and packaging regulations for transactional supplies.
3. Development of specific application design projects
■ Directory:
1. Office supplies;
2. Packaging products;
3. Flag planning;
4. Employees Uniform category;
5. Media logo style category;
6. Advertising signboard category; 7. Indoor and outdoor indication category;
8. Environmental style category;
9. Transportation category;
10. Display style category;
11. Store style category;
12. Others.

■ Business supplies
The project details include:
1. Business cards
2. Letter paper
3. Envelopes
4. Notes
5. Various types of briefcases
6. Information bag
7. Salary bag
8. File bag
9. Application book
10. Quotation 11. Various forms and accounts
12. Various certificates and cards (Such as invitation cards, birthday cards, Christmas cards, greeting cards)
13. Annual calendar, monthly calendar, calendar
14. Business diary
15. Certificates, medals
16. Tea sets
17. Office facilities and other appliances (such as paper weights, pen holders, ballpoint pens, pencils, rain gear holders, staplers, fax machines, etc.)
Main design elements:
The main design elements of office supplies generally include:
Corporate logo< br>Company name (full name or abbreviation)
Logo words
Standard words
Standard colors
Corporate style
Symbolic graphics
Corporate signature
Address, telephone number, telegram, telex , email address, postal code
Corporate slogan
Operation content
Name of business supplies (such as "invitation", "contract")
Graphics, text, composition
Texture, production technology etc
■ Packaging products

Packaging products project details:
1. Outer packaging box (large, medium, small),
2. Packing box (large, medium, small) ,
3. Wrapping paper (single color, double color, special color),
4. Packaging bag (paper, plastic, cloth, leather and other materials),
5. Special packaging (referring to specific gifts) , packaging for events and promotions),
6. Container packaging (such as bottles, cans, plastic, metal, resin and other materials),
7. Handbags (large, medium and small),
> 8. Sealing tape (wide, narrow),
9. Packaging sticker (large, medium, small),
10. Packaging seal (large, medium, small),
11. Packaging rope ,
12. Product appearance,
13. Product trademark indication,
14. Product hangtag,
15. Product nameplate, etc.
Main design elements:
Packaging form:
Single piece design, complete set design, combination design, assembly design, etc.
Components:
Corporate signature (logo, standard fonts, standard colors, corporate shape, symbolic graphics, etc.),
Graphics (photography, illustrations, etc.),
Text (instructions for use, quality assurance, etc.) ),
material (paper, plastic, metal, cloth, leather, etc.),
structure,
production process, etc.

■ Flag planning category

Main project details:
1. Company flag (logo flag, name flag, corporate style flag)
2. Commemorative flag
3. Horizontal hanging Flags
4. Reward flags
5. Promotional flags
6. Celebration flags
7. Themed flags, etc.
8. Various types of hanging flags are mostly used to enhance the environmental atmosphere, and combined with company flags with different contents, form a strong image recognition effect.

Basic design elements:
Corporate logo
Corporate name abbreviation
Standard color
Corporate style
Slogan
Brand name
Trademark
Graphics< br> Material (paper, cloth, metal, etc.)
■ Employee uniforms

Main project details
1. Uniforms for male and female supervisory staff (second season)
2. Uniforms for male and female administrative staff (second season) )
3. Uniforms of male and female service staff (second season)
4. Uniforms of male and female production staff (second season)
5. Uniforms of male and female store staff (second season)
6. Uniforms of male and female display staff (second season) < br> 7. Uniforms of male and female work staff (second season)
8. Uniforms of male and female security staff (second season)
9. Uniforms of male and female cleaning staff (second season)
10. Uniforms of male and female logistics staff (second season)
11. Men's and women's sportswear (second season)
12. Men's and women's sports jackets (second season)
13. Sports hats, shoes, socks, gloves;
14. Ties, tie clips, scarves, belts, and buttons;
15. Safety helmets, work hats, towels, rain gear.

Main design elements:
Application of basic corporate visual elements, such as corporate logo, corporate name, standard colors, advertising slogans, etc.
Internal and external styling of uniforms (appearance, internal style, etc.)
Materials (such as simple and natural cotton and linen fabrics, solemn and straight woolen fabrics, gorgeous and elegant silk satin fabrics, etc.)
Uniform colors for different positions
Customized buttons, ties, tie clips, zippers, belts, etc. Clothing accessories
■ Media logo style category

Main project details:
1. TV advertising trademark logo style;
2. Newspaper advertising trademark logo style;
3. Magazine advertising trademark Logo style;
4. Personnel recruitment trademark logo style;
5. Corporate profile trademark logo style;
6. Advertising introduction, manual trademark logo style;
7. Promotional POP, DM advertising trademark Logo style;
8. Poster trademark style;
9. Business card (reply letter) trademark style.

■ Media Advertising Category

Main project details:
1. Import internal and external advertising at all levels of CI;
2. Company profile, product catalog samples;
3. TV CF , newspapers, posters, magazine advertisements;
4. Direct mail DM advertisements, POP promotional advertisements;
5. Notices, orders, postcards, coupons and other printed matter;
6. Internal and external press releases ;
7. Annual reports and statements;
8. Corporate publications (internal publicity, publicity newspapers).

Main design elements:
Corporate logo, abbreviation, symbolic graphics and other corporate signatures
Application of corporate color system
Media proportion size, length, material (such as paper, neon lights, etc.) < br> Text, graphics, images, sounds, lenses, light and shadow and their structural formats
■ Indoor and outdoor signs

Project details:
1. Signboards:
2. Indoor and outdoor signs Style, pattern, site signboard;
3. Building roof, floor signboard;
4. Under arcade, arcade cylinder signboard;
5. Hanging signboard;
6. Signboard behind the counter; < br> 7. Enterprise location signboard (street sign);
8. Construction site gate, public works office, fence, street tree fence, and archway.
■ Indication categories:

Indoor and outdoor indication systems;
1. Symbol indication system (including instructions indicating prohibitions, public environmental indications);
2. Institutional and departmental signs
3. General regional signboards;
4. Sub-regional signboards;
5. Iconic building murals and sculptures.
■ Environmental style category

Project details:
1. Main building exterior style;
2. Building interior space decoration style;
3. Gate entrance design style;
> 4. Interior image wall;
5. Factory appearance ribbon;
6. Glass door ribbon style;
7. Wall design behind the counter;
8. Bulletin board, interior spirit Slogan wall;
9. Environmental color signs;
10. Step mats;
11. Ashtrays, trash cans;
12. Employee lockers;
13. Indoor decoration plant style .
■ Transportation tools

1. Business tools, such as service cars, jeeps, passenger and cargo vehicles, exhibition vehicles, mobile shops, ships, etc.
2. Transportation tools, such as buses, minibuses, large and small trucks, container trucks, tool trucks, flatbed trucks, bicycles, cargo ships, passenger ships, yachts, airplanes, etc.

3. Operation tools, such as cranes, bulldozers, lifts, tractors, trailers, public sweepers, garbage trucks, ambulances, fire trucks, television broadcast trucks, etc. .

Main design elements:
Corporate logo
Brand logo
Standard font
Corporate shape
Symbolic pattern and its combination, position, proportion, size, production process, etc.
■ Display style category

Project details:
1. Display venue design;
2. Window design;
3. Exhibition board shape;
4. Product display stand, display stand, Display stand;
5. Display visit instructions;
6. Stage design;
7. Lighting planning;
8. Color planning;
9. Trademark and brand name indicating style;
> 10. Chairs, tables, sofas and other styles.

Main design elements:
Corporate logo
Standard font
Standard color
Text
Graphics
Corporate shape
Spatial structure
Lighting
Materials
Exhibits
Video, etc.
■ Store identification style

Store identification planning:
First, the preparation stage.
Propose a schedule for the entire identity design, list relevant matters you need to know, creative design plans and simple instructions, collect various information, and formulate plans required for store identity, etc.
Second, the design stage.
Based on the information prepared in the previous stage, formulate the floor plan and elevations and transparent drawings of each part; formulate the furniture style, color plan and material plan.
Third, compile a specification manual.
Produce detailed floor plans, three-dimensional views, sectional views and partial large-scale drawings;
Lighting configuration planning and description;
Furniture configuration plan;
Construction specification drawings;
Construction specification description.

Project details:
1. Plan, three-dimensional and construction drawings of each space area;
2. Planning of various materials;
3. Color style of each space area;
4 , Functional equipment planning (such as water, electricity, lighting, etc.);
5. Environmental facility planning (such as counters, tables and chairs and other furniture, potted plants, trash cans, ashtrays and other environmental styles, various types of cabinets);
6. Store clerk clothing style, in-store and outdoor advertising signboards;
7. In-store and outdoor signage;
8. Product display (such as product display stands, promotion stands, price tags, category boards, store cards, catalog racks, brands light box, etc.).
4. Compilation of VI visual identity manual
■ Design manual structure system
First, the interpretation of concepts.
Such as CI concept, design concept, composition and content description of the design system.
Second, the provisions of basic design projects.
Mainly includes conceptual descriptions and usage specifications for each design project.

For example, the meaning and positioning of the corporate logo, the regulations on monochrome or color expression, instructions and precautions for use, the development purpose and scope of use of logo changes, specific examples of prohibited use, etc.
Third, apply the regulations of the design project.
Mainly includes the design development standards, usage specifications and styles, construction requirements and specification details of each design project. Such as the fonts, colors and production techniques of office supplies.

Design Manual Preparation Form
First, the basic design project regulations and applied design project regulations are compiled and bound into one volume according to certain rules, mostly in loose-leaf form to facilitate additions.
Second, the basic design project regulations and applied design project regulations are compiled separately and bound into volumes, mostly in the form of loose-leaf and catalogues.
Third, the application design projects will be compiled into separate volumes according to different organizations (such as branches) or media categories of the enterprise for easy use.

Details of the design manual
First, the introduction.
Such as the leader's speech, corporate philosophy system description and image concept elaboration, the purpose and background of introducing CI, the usage method and requirements of the manual.
Second, the basic design project and its combined system part.
Such as the representation of basic elements, variant design, etc.
Third, the application design project part.
Fourth, the sample part of the main design elements.
Such as logo printing samples or dry glue, standard color chips, etc.