Brand (pǐn pái)

Traditional Chinese: brand (same glyph as the original word)

Word meaning: an intangible asset with economic value, abstracted It is a comprehensive reflection that uses unique and identifiable mental concepts to express its differences and thus occupies a certain position in people's consciousness. "Brand" in the narrow sense is a "standard" or "rule" that has both internal and external aspects. It standardizes and regularizes ideas, behaviors, and vision to make it unique, valuable, long-term, and A general term for cognitive recognition systems. We also call this system CIS (corporate identity system) system.

Application: The explicit expression of the brand is the trademark and logo. As shown below:

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