When people talk about Starbucks, they always start with its strange mermaid logo. When discussing car brands, they can’t do without the theme of “Whose car logo is better looking?” As a brand, logo must An indispensable component, it plays a preemptive role in communication to a large extent. Compared with cold product advertisements or corporate culture, a distinctive and unique logo is more likely to become the image symbol of a brand.
Today the Top 10 Ranking Network (Top10.ph) will introduce to you the stories behind the logos of the top 10 top luxury brands in the world. Through concrete brand logos, we can peek into those who lead unlimited design and fashion inspiration. of top brands.
10Versace? MedusaHead (Medusa Head)
Versace, a well-known luxury brand from Italy, has created a fashion empire and represents a brand family. Versace’s fashion products penetrate It touches every field of life, and its distinctive design style, unique beauty, and strong avant-garde artistic representation make it popular all over the world.
The Versace Logo design uses symbolic techniques, using the shape of the mythical snake demon Medusa as a spiritual symbol, and drawing on the magnificent cultures of ancient Greece, Egypt, India, etc. to create it. Medusa is the female devil in Greek mythology, representing authority and fatal attraction. It symbolizes that Versace not only has transcendent operatic magnificence, but also has strong avant-garde artistic characteristics and is sought after by the world. As for why Medusa is used as the brand logo, Donatella Versace, current design director of Versace and sister of founder Gianni Versace, once said in an interview that it is because no one can escape the love of Medusa.
9Rolls-Royce? Spirit of Ecstasy (Flying Goddess)
Rolls-Royce (Rolls-Royce) is the world's top luxury car manufacturer. It was founded in the United Kingdom in 1906. The company founder was Frederick Henry Royce ( Henry Rice) and Charles Stewart Rolls (Charlie Rolls). The cars produced by Rolls-Royce are outstanding representatives of top-level cars and are world-renowned for their luxury. In 2003, Rolls-Royce Motor Cars was taken over by BMW.
This car logo originates from a romantic love story and was designed by the British painter and sculptor Charles Sykes. British Conservative MP John Montagu has an innate literary and artistic persistence and romantic feelings towards love. Even though he is married, he is still madly in love with his female secretary Eleanor Thornton. , after purchasing a Rolls-Royce 10/HP, Montagu found Charles Sykes, hoping to design the image of his lover Thornton as the car logo.
At that time, Parisian choreographer and dancer Loy Fleur was setting off a revolution in the dance world, and Montague took Thornton to the Paris Opera House to watch her performance. In the light, a series of perfect dance postures showed exactly the image Montague wanted: a woman covered in a tight-fitting long gauze. Her looming and exquisite figure looks even more beautiful when wrapped in the long gauze. After several revisions, the image of the flying goddess finally took shape: her legs were bent, her head stretched forward as if staring at the road ahead, her long gauze skirt fluttered in the wind and tightly wrapped around her graceful body. In 1911, it officially became the logo of Rolls-Royce.
8TheHerm?s?Carriage (carriage)
Herm?s (Hermès) is a world-famous luxury brand. It was founded in Paris, France in 1837 by Thierry Hermès. In its early years, it was engaged in manufacturing It started as a high-end saddlery and has a long history of more than 170 years. The brand logo of Herm?s is a carriage with the brand name in Memphis font, designed by Dr. Rudolf Wolf in 1929.
The origin of this logo is naturally inseparable from Herm?s's old business: a horse supplies store.
In the 19th century, most residents of Paris, France, kept horses. In 1837, Thierry Hermes opened the first harness store on Basse-du-Rempart Street in the bustling Madeleine area. His harness workshop produced various exquisite accessories for carriages. Traces of Herm?s harnesses can be seen on the most beautiful four-wheeled carriages in Paris at that time. Hermes craftsmen are like artists who meticulously carve each product, leaving behind many masterpieces that will be handed down from generation to generation.
7Chanel?InterlockingC's (double 'C')
Chanel (Chanel) is a famous brand with a history of a hundred years. Chanel fashion always has an elegant, simple and exquisite style. She Good at breaking through tradition, as early as the 1940s, he successfully promoted the "five-flowered and tied" women's clothing to be simple and comfortable. This may be the earliest modern casual wear.
Chanel’s logo was designed by CocoChanel personally in 1925 and is still in use today. There are three theories about the source of inspiration for this logo. One is from the glass windows of the Aubazine church, where CocoChanel spent her childhood; one is that CocoChanel accidentally saw a Renaissance statue at a famous party. The double 'C' mark; the last statement is more in line with popular psychology, about the love story of a boy named Capel.
6TheBugatti? Oval (oval badge)
Bugatti (Bugatti) is one of the most distinctive super sports car manufacturers in France. Bugatti is famous for producing the best and fastest cars in the world. The original Bugatti brand disappeared after World War II. However, this brand was revived twice after the war, and it is currently a brand under the Volkswagen Group.
The founder of the car brand Bugatti is EttoreBugatti, and this logo was designed by his father, an outstanding jewelry designer and artist. According to EttoreBugatti’s father, his son looks at cars just as he looks at them. It's like a treasure in my hand, so I came up with this car logo that looks like jewelry. The lace lines dotted around it are inspired by the safety lines of early cars.
5Prada Rope Emblem (Rope Emblem)
In 1913, Prada founded its first boutique in the center of Milan, Italy, founder Mario Prada (Mario Prada) The series of fashionable and high-quality handbags, suitcases, leather accessories and cosmetic cases designed by the company have been favored and sought after by the royal family and the upper class.
Although Prada’s brand LOGO does not appear often, it actually contains rich cultural connotations. For example, the Savoy emblem at the top of this logo was banned until 1919, when Prada became the official supplier to the Italian royal family.
4LouisVuitton?Monogram (monogram pattern)
LouisVuitton (Louis Vuitton) was founded in Paris, France in 1854. From the royal family to the top crafts workshop, Louis Vuitton has never stopped paying attention to the Passion and heritage of travel, tradition and innovation. Louis Vuitton's various classic designs respond to important developments in the history of travel.
The Monogram pattern was born six years after Louis Vuitton was founded. At that time, George Vuitton thought that it was necessary to give the brand products a consistent image logo, so he spent several weeks creating sketches of pattern themes.
During this period, the trend of Japanese aesthetics was very popular in Europe. The final design he selected also had the meaning of traditional Japanese emblems: a four-leaf flower surrounded by a circle, a four-pointed star, a concave rhombus with a four-pointed star inside, and the overlapping words LV. (LouisVuitton's abbreviation) forms a unique Monogram pattern combination.
Louis Vuitton registered the Monogram canvas design in 1897 and registered it as a brand in 1905.
3TheFerrari Horse (Prancing Horse)
Ferrari is an Italian automobile manufacturer founded by Enzo Ferrari in 1929. It mainly manufactures Formula One racing cars. , racing cars and high-performance sports cars. Ferrari is a world-famous manufacturer of racing cars and sports cars. In the early days, Ferrari sponsored racing drivers and produced racing cars. In 1947, it independently produced cars.
There is also a touching story behind Ferrari’s Prancing Horse emblem. The parents of Francesco Baracca, an Italian air force hero who died in World War I, saw that the invincible spirit of Ferrari racing cars was the fortress for their son's heroic spirit, so they begged Ferrari to paint the original logo on their son's plane. The "Prancing Horse" logo is inlaid on Ferrari cars to fulfill the son's ambition to patrol the horizon. Ferrari readily accepted this suggestion and added the national emblem of Italy as the "sky" at the top of the "Prancing Horse", and then connected it with "Ferrari" horizontal font to form "land", and finally with the name of his hometown of Montana. The representative color is yellow, which is rendered in full and combined to form a heroic totem of "between heaven and earth, let me hire".
2The Lamborghini Bull
Automobili Lamborghini S.p.A. is a sports car manufacturer located in Sant'Agata Bolognese, Italy business, the company was founded in 1963 by Ferruccio Lamborghini. Due to poor management in the early days, it went bankrupt in 1980; after changing owners several times, it was placed under Audi in 1998 and is now one of the brands under the Volkswagen Group.
Lamborghini's logo is a bullfighting full of power and attacking the opponent, which is consistent with the characteristics of high-horsepower high-performance sports cars and also highlights the founder's bullfighting personality. The design of this car logo comes from the Taurus constellation. It was a deliberate design by its founder Ferruccio Lamborghini to stimulate Ferrari founder Enzo Ferrari.
1TheRolex?Crown (Crown)
Rolex (Rolex) is a famous Swiss watch manufacturer, formerly known as Wilsdorf and Davis (Wamp; D) company, founded by German Hans Weiss Hans Wilsdof and Englishman Alfred Davis formed a partnership in London in 1905. In 1908, it was registered and renamed ROLEX by Hans Weisdorf in LaChaux-de-Fonds, Switzerland.
Rolex’s original watch logo was designed as a palm with five fingers spread out, which indicated that the brand’s watches were entirely crafted by hand. It later evolved into the Crown’s registered trademark. In addition to showing the imperial aura of Rolex watches in the watchmaking industry, the crown also represents prestige, victory and perfectionism. The slogan of Rolex is: ACrown for Every Achievement.