First, open stores individually and collectively. Opening a store alone is usually in the early stage of chain development. Because good places are hard to find and management and sales costs are high, this method can be used. On the one hand, it can test the smooth operation of the store, on the other hand, it can test the recognition of the store form and products in the local market. Usually this stage is the strategy chosen two years before opening a store. Collective store opening is a way to open 3-5 stores in the same city in turn when there are stores in key areas with high visibility and high customer recognition in all cities in China. This stage is the strategy chosen from the second or third year of opening a store.
Second, seize the opportunity to open a shop. The mastery of the opening time will have more or less influence after that. Under normal circumstances, the month and date of opening can be selected according to the past performance of the industry, whether to open a store in the peak season or in the off-season. There is also the opening date, and it is best to choose a holiday or the day before Saturday. Of course, according to folk customs, please ask professionals to find the best open day.
3. What kind of tea shop is located in which business circle? The types of business districts are different and the consumers are different, so the positioning of tea shops needs to be carried out according to their situation. For example, for those tea products with higher prices, the setting of business circle can be like this: business circle: because of the large floating population and low age, you can choose stores and commercial streets with high consumption level. Office area: The office group with high consumption level is the main consumption layer. Residential area: the resident population with high local consumption level is the main guest floor, and the guest floor is relatively stable. Residential, office and commercial mixed zone: the residents with high local consumption level are the main consumption layers.
Fourth, the urban layout strategy and the national layout strategy. Layout is the actual action to compete for the site, and there are different reasonable layout strategies in different environments. As far as tea shops are concerned, in a city, it is best to choose those prime locations with high population mobility, or communities with high living standards, or areas with major traffic routes. The rational layout in the whole country can follow the principle that headquarters should be located well, and others can be rationally distributed according to the consumption response of each city.