Hugo cross-border US trademark navigation platform. Hugo's cross-border U.S. trademark navigation platform provides small and medium-sized sellers with U.S. trademark registration application procedures and fees, trademark registration agents, penalties for infringement, appeal methods, trademark inquiries, etc. The United States, the full name of the United States of America (USA), is a country in North America, including 50 states, a federal district, five autonomous territories, and various properties.