There is no word advertising in ancient Chinese books. It was introduced during the invasion of Europe and America in the late Qing Dynasty

In ancient times, advertising can be divided into the following methods:

First Trademark Advertisement For example, when people see a shop hanging an object like "花栲栲儿" or "松科儿" in front of the door, they will know that the store is engaged in rouge velvet business or selling village wine

According to "Neng Gai Zhai Man Lu", bathrooms in the Song Dynasty hung a kettle in front of the door as a sign

"Analysis of Jin Zhi" records that in the Yuan Dynasty, the "Jiu Caofang" (wine brewing and brewing department) Liquor sellers) are also very particular about the decoration of their facade advertisements: "In wine shops, four young masters are painted on the door: Chunshenjun, Mengchangjun, Pingyuanjun, and Xinlingjun"

The second pawn sells wine along the street and now There are almost a lot more junk collectors than there are now. Basically every big city has a lot of them

These two are the most basic and important ways of advertising in ancient times

There are too many modern advertisements, such as online promotions, TV promotions, leaflets, and of course shouting in the street, etc.

In comparison, in ancient times, due to backward technology, culture, and transportation, we could only use simple trademark recognition and face-to-face promotions, which were not wide-ranging. It has little impact and is inconvenient, but face-to-face transactions can be more credible than current online advertising