The predecessor of Dali Junma Industry and Trade Group is Eryuan Materials Co., Ltd., which was founded in 1978 (Wuwu). It is a state-owned commercial circulation enterprise, mainly responsible for the supply of steel and cement in the county. Before the reform, the overall scale of the enterprise was small, the variety of business was single, and the total annual sales and profits and taxes were negligible. With the further deepening of the market economic system reform and the increasing market competition, the company's development is difficult, and the reform is imminent and imperative. Eryuan County Party Committee and government further emancipated their minds, took the reform of property rights system as a breakthrough, comprehensively deepened the reform of state-owned enterprises, and reformed the material company for the first time in May 1997. State-owned enterprises have been transformed into state-owned joint-stock cooperative enterprises and gained a firm foothold in the increasingly competitive market. It was in this reform that Comrade Ma Weiliang won the trust of the leaders and became the first "chairman of state-owned enterprises" with 98% of the total votes. Before the reform, material companies, like other enterprises, gradually exposed themselves in the tide of market economy, for example, the system was not smooth, the employees of enterprises were doing well and doing badly, doing more and doing less, holding an "iron rice bowl" and eating from the same pot with peace of mind, the enthusiasm and creativity of employees were hard to be brought into play, and the development of enterprises was difficult. Ma Weiliang led all employees to emancipate their minds, advance despite difficulties and live up to expectations with brand-new business ideas, brand-new marketing strategies and brand-new market concepts, and stood firm in the market tide of increasing competition and achieved impressive results. In that year, the total sales, profits, taxes, tractor sales, subordinate business outlets, the number of employees and per capita wages of the enterprise all increased significantly compared with those before the restructuring, and the enterprise achieved its first take-off.
after may p>1997, the joint-stock cooperative system has been in operation for three years, but the vitality of the enterprise is still not strong. In June, 2, the company carried out the second reform focusing on centralized equity. The reform of "restructuring enterprises" has been realized. In this reform, Ma Weiliang was once again elected as the group leader and party secretary with 1% affirmative votes. In February 22, the company was restructured for the third time, and the state-owned capital was withdrawn at one time. The company was renamed as Eryuan County Materials Co., Ltd. After the restructuring, the registered capital of the company is 3 million yuan, and the chairman is Ma Weiliang. In June 23, Dali Junma Industry and Trade Group was formally established.
in the course of the company's development, culture itself is constantly innovating and developing.
One night in the winter of p>22, it was raining heavily, and the party and government leaders of the group held a market analysis meeting in Baoshan joint venture company. Suddenly, the after-sales service hotline received customers' help, and a tractor that had been used for more than half a year at a construction site broke down and requested to send someone to repair it. Upon hearing this, the party and government leaders of the group immediately suspended the meeting, asked about the situation, took the accessories and technicians and set off in the cold wind and heavy rain on winter nights. The operation department was more than 2 kilometers away from the construction site, and on the way, it passed a muddy mountain road. Because the road was in disrepair and the road was soaked in rain, the car could not continue on its way. The party and government leaders took the lead in jumping off the cart and moving forward. After everyone's efforts, they finally arrived at the construction site in the shortest time, which solved the difficulties for the users. The users saw that they were standing in front of them.
at the beginning of the company's establishment, the tractor market in Yunnan province. In 21, the company and Fujian Group jointly established Mintuo Group's Yunnan Eryuan Tractor Assembly Plant, and took product innovation, quality, variety and after-sales service as the breakthrough point, carefully designed and repeatedly experimented with the characteristics of the western region, independently developed 14 tractors with high cost performance and strong adaptability, and produced a marketable product every half month on average, which was favored by users.
employees' active participation, willingness to contribute and consideration for users everywhere are the biggest characteristics of our company's culture. The market share and ownership of "Nongyou" brand tractors in Yunnan is over 9%, which has defeated competitors from all walks of life. The company's sales revenue has increased sixfold from 1996 to 21, which has written a new chapter in corporate culture construction and perfectly combined the company's development with the personal value pursuit of every employee.
in recent years, the company has firmly established the business philosophy of "market as the guide, factory as the support, culture as the connotation, benefit as the core, quality as the survival, reputation as the development", and gained a good momentum of sustained, rapid and healthy development. In 23, the company invested 12 million yuan to build a production line of 3, tractors in Deng Chuan, Eryuan on May 1th, with an annual production capacity of 3, tractors. In 23, the company produced 22, tractors and sold 23, tractors. Together with the operation of various farm machinery accessories and farm machinery products, it achieved a total sales income of 82 million yuan, which has a high market share in Yunnan, Guizhou and Southeast Asia. In 24, in order to seek greater development space, the company launched an automobile production line in different places while producing agricultural vehicles. Together with chongqing lifan Group, it established Yunnan Lifan Junma Vehicle Co., Ltd. with a registered capital of 118 million yuan, which was invested and started construction in January and completed and put into production in July. In that year, the product sales revenue was 92 million yuan. In 25, 12,77 cars were produced and 11,455 cars were sold. 25,76 tractors were produced and 24,966 tractors were sold, achieving a total industrial output value of 1.78 billion yuan and a sales income of 1.67 billion yuan, with an average annual growth rate of 6% and a profit of 1 million yuan.
The company covers a total area of more than 1,3 mu, with total assets of 688 million yuan at the end of 25. It has an annual production capacity of 3, tractors and 3, automobiles, mainly producing "Lifan" brand light, medium and heavy trucks and "Nongyou" brand agricultural vehicles, tractors and other products. At the same time, it has also declared and approved "Shijun" brand, "Yunjun" brand and "Yunjun" brand. The company consists of: Dali Junma Automobile Factory, Deng Chuan Tractor Factory, Jiangxi Agricultural Vehicle Factory and Yunnan Lifan Junma Import and Export Co., Ltd., and has established 54 direct sales branches in all parts of the province and 16 provinces, cities and autonomous regions such as Sichuan, Guizhou, Guangxi, Hunan, Shaanxi, Jiangxi, Anhui, Chongqing, Guangdong, Ningxia and Hebei, with 226 sales outlets; Sales offices have been set up in Vietnam, Myanmar, Laos, Cambodia, India and other countries, and sales offices will be set up in some African countries in the next step.
since its establishment, the company has set up a comprehensive team to give full play to the advantages of its market network to promote brands such as Lifan and Nongyou, focusing on products and customers, focusing on products, technology, services, prices, market space, channels and competitive situation, forming different strategic choices and strengthening production, sales and management. The company is entering a brand-new strategic development stage.
the first is the "production platform". Production is the foundation of enterprise development, and a certain production scale is the basic condition for enterprises to survive in the fierce market competition. In the future development process, the company will always focus on the three key links of "quality, cost and quantity", strictly implement the ISO91 total quality management system and refined management, and continue to transform and improve the general assembly line, cab assembly line, frame production line, cargo box production line and automobile inspection line of China Truck with the quality culture concept of "not paying attention to quality, the devil takes the hindmost", and the full-load production can reach 12 vehicles per shift. Xingcheng has an annual production capacity of 3, medium-sized trucks. Through strict quality management, all 142 models produced by the company have passed the national 3C compulsory certification.
in order to further meet the needs of the market, the company has newly acquired 42 mu of land in the north of Fengyi Automobile Factory, invested in the new assembly line and cargo box production line with an annual production capacity of 3, small trucks, newly built the unwinding and leveling line and the cab stamping line for medium trucks, invited six supporting manufacturers to build an automobile supporting industrial base by business, and adopted the development strategy of "grasping both ends and letting go of the middle" to strictly control the research and development of new products, the production of key parts and components. Matching parts and outsourcing parts are selected and purchased in and outside the province, forming an independent innovation, efficient and capable industrial structure.
the second is "market and service platform". While expanding its scale and accelerating its development, the company has always grasped the market and set up 16 direct sales branches and 96 direct sales operation departments in the province according to the business idea of "market first, then factory". There are 38 direct sales branches, 226 sales offices and 14 gold customers (dealers) outside the province. The purpose of establishing the direct sales system is to effectively manage marketing, market development, product safety, capital safety, etc., to expand the first, second, third and even more distribution agents, and the distribution agents implement the full buyout system to strengthen service guarantee. Make each direct sales branch truly become the "bridgehead" for commanding, promoting, coordinating, managing, guaranteeing and serving the company's product sales within the local scope, and at the same time complete the construction of four major guarantee systems, namely, market expansion, publicity system, sales system, after-sales service and spare parts management system, and financial and logistics management.
the third is the "supporting platform". Good matching is the basis of creating high-quality products. The company has established a cooperative partnership of "mutual benefit, reciprocity and mutual trust" with the matching manufacturers, and regularly conducts consultations and coordination on business policies, product quality, product development and after-sales service. The management of supply system is changed to select three suppliers for each accessory, and at the same time, the supply price, product quality, quantity guarantee and credibility of each accessory manufacturer are evaluated, and the first-class supplier, the second-class supplier and the third-class supplier are evaluated realistically; The first-class supplier is the main supplier, the second-class supplier is the auxiliary supplier, and the third-class supplier is the supplement. The payment method is changed to pay once every 15 days; At the same time, adjust suppliers in time according to the situation, improve product quality, reduce product cost, give profits to consumers and distributors, and finally drive the development of related supporting industries, so as to achieve benign interaction.
the fourth is the "technology platform". Technology is the wing of the enterprise. Lifan Junma started with innovation and developed with innovation. Without innovation, there would be no us today. Since its inception, the company has taken product technical innovation and scientific and technological investment as strategic focus, always focused on market demand to develop new products, paid attention to the improvement of product technical content, had a complete technology, process and quality assurance system, introduced advanced production technology and process equipment at home and abroad, and built production lines such as paint cathodic electrophoresis pretreatment, paint, cab stamping and assembly welding, girders and cargo compartments, and the general assembly line and automobile inspection line for vehicles, constantly improving their technical level and product grade, supplemented by advanced quality inspection and inspection.
At the same time, it attaches great importance to the introduction and training of technical talents and the construction of scientific research team, and has introduced more than 8 engineers, set up a product R&D center, which includes tractor project team, small truck project team, medium truck project team and heavy truck project team. According to market demand, it actively listens to market opinions and suggestions, develops new products suitable for the market, and continuously enhances the core competitiveness of enterprises. According to the overall requirements of advanced technology and reasonable production, the company has carefully designed and repeatedly experimented with the characteristics of the western region, and independently developed 68 cars and 14 tractors with high cost performance and strong adaptability, which are favored by users.
it should be said that the company has innovated the system after three reforms, activated the operating mechanism, and made certain achievements in enterprise reform and development. Facing the fierce competition in the automobile market, Yunnan Lifan Junma Vehicle Co., Ltd. dare not slack off for a moment.