The Estee Lauder trademark is as follows:

The brand history of Estee Lauder:

In 1946, Mrs. Estee Lauder founded the company with the desire to bring beauty to every woman. Estee Lauder brand. After more than half a century, it has won a wide reputation around the world for its leading technology and excellent efficacy. Today, Estee Lauder's skin care, makeup and fragrance product lines are sold in more than 130 countries around the world.

Adhere to the original intention of bringing beauty to every woman, commit to breakthroughs and innovations in scientific research, and maintain good communication with customers. These excellent traditions continue to this day and become a valuable foundation for future development.

Extended information

Estee Lauder has trial-launched Osiao, the first new skin care brand specially designed for Asian skin, in Hong Kong in mid-October 2012. At the same time, Veronique Gabai, global brand director of the Estee Lauder Group- Pinsky said it plans to promote the Osiao brand in mainland China in 18 months.

According to materials provided by Estee Lauder, in fiscal year 2012, China has become Estee Lauder's third largest market, second only to the United States and the United Kingdom, with annual sales of up to US$500 million. In the first quarter of fiscal year 2013, the Asia-Pacific region contributed US$542 million in net sales, accounting for approximately 22% of total net sales.

Experts in the retail industry believe that although the global economy has weakened and China's economic growth has slowed down, domestic demand is still very strong. The market share of high-end cosmetics is close to 50%, which is much higher than that of the mid- to high-end and low-end markets. .

Baidu Encyclopedia-Estee Lauder