hongyi is a brand of Shanxi hongyi jewelry co., ltd., which was founded in 1975, formerly known as Shanxi arts and crafts general factory. After 34 years of development, Hongyi has become a comprehensive gold jewelry enterprise integrating research and development, production, sales and after-sales service. Hongyi's product line is mainly jewelry such as gold and diamonds, which is relatively limited. Although the gold purity of Hongyi is also high, its popularity is low.

Lao Fengxiang is a century-old national brand and a famous jewelry brand in China. China is a top 5 enterprise and a listed company. Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang jewelry store, which was founded in 1848. The originality of its trademark "Laofengxiang" also originated from the name of Laofengxiang jewelry store. Its product line is rich, including gold, platinum, diamonds, jadeite and other jewelry, as well as watches, glasses and other high-end accessories. Lao Fengxiang's gold quality is relatively better, with higher purity and better technology. Moreover, Lao Fengxiang has advantages in brand awareness and product line.