A fine of 5 million yuan. Article 76 of the Trademark Law of the People's Republic of China stipulates that if a sign that is identical or similar to a registered trademark is used on goods of the same category without the permission of the trademark owner, and is likely to cause confusion, the infringement shall be stopped in accordance with the law. , eliminate the impact, compensate for losses and other legal responsibilities. Selling infringing goods on an e-commerce platform is a trademark infringement. The platform should promptly remove the infringing goods from the shelves after being notified by the owner of the trademark infringement in accordance with the law. Otherwise, the platform will also be subject to corresponding financial penalties. The "E-Commerce Law" stipulates that e-commerce operators Fines for failure to fulfill safety guarantee obligations and violations of fair competition rules can reach up to 5 million yuan. Trademark infringement causes huge losses to trademark owners. Platforms must remove infringing products and bear corresponding compensation and financial penalties in accordance with the law. Consumers should also safeguard their legitimate rights and interests.