First of all, Bentley
Bentley Motor Co., Ltd. is a world-famous luxury car manufacturer, headquartered in Crewe, England. 1919 65438+10/8 The company was founded by walter owen bentley. During World War I, Bentley was famous for producing aero engines, and began to design and manufacture automobile products after the war. 193 1 year Bentley was acquired by rolls-royce,198 both of them were acquired by Volkswagen group of Germany. In August of the same year, BMW bought the trademark right of Rolls-Royce for $68 million, and the relationship between the two parties gradually weakened. In the long history of nearly a hundred years, Bentley brand still shines brightly, constantly presenting noble, elegant and exquisite high-quality cars to the world.
Second, the brand symbol
1. At present, Bentley is mainly divided into Mulsanne, Flying and Continental.
2. The curtain is still divided into four ultra-luxury cars.
3. Continental series is divided into four-door sedan versions: Continental Flying and Continental Flying. The two sports car versions are the Continental GT Speed and the soft-top convertible GTC.
4. Feitian series is divided into four luxury cars.
Third, the meaning of the sign
Bentley logo design vaguely outlines a pair of flying wings with simple and smooth lines, just like an eagle flying high. The letter "B" in the middle is the initials of Bentley, the founder of Bentley, which makes Bentley not only have the noble temperament of an emperor, but also a memorial to the designer. In addition, the front hoods of some high-end Bentley models (such as Mu Shang, Yajun, Brooklyn, etc. ) equipped with a three-dimensional logo similar to the main logo, similar to the three-dimensional logo of the flying goddess of Rolls-Royce.
Fourth, the China market.
1. Bentley officially entered the China market in 2002 and developed rapidly. At present, sales exhibition halls have been set up in Beijing, Shanghai, Nanjing, Wuhan, Hangzhou, Chengdu, Shenzhen, Guangzhou, Qingdao, Shenyang, Xiamen, Kunming, Taiyuan, Tianjin, Wenzhou, Xi 'an, Zhengzhou, Changsha, Ordos and other cities 19, and the business models are European. The selling price of the four-door car CFS and Bentley Elegant Series cars from 3.38 million yuan to 6.5438+0.8 million yuan is one of the most expensive cars in China market. At present, Bentley owns thousands of cars in China, and China is becoming one of the most important luxury car consumption markets in the world.
2. In 2007, Bentley's sales in China ranked fifth in the world, only after the United States, Britain, Germany and Japan. The sales target in 2009 is 500 units.