This trademark dispute lawsuit, which lasted for five years, finally shook hands because of the impact of counterfeit goods, from which we can easily find a topic that has been ignored by many domestic enterprises for a long time? Brand protection.

French crocodile sued other crocodiles because it was worried that other crocodile brand logos would be confused among consumers, which would affect its own brand. Brand is a guide to consumers' consumption, so by identifying the brand, consumers can increase the credibility of purchase and simplify the process of purchasing goods, which is also the purpose of many counterfeit enterprises to imitate famous brands. Trying to make a profit by playing the edge ball.

trademarks and trade names are important components of a brand. Trademarks and trade names have the function of distinguishing goods. In some cases, a trademark will inevitably occur with another enterprise's trademark? Crash? The phenomenon. If the two trademarks are too similar, consumers generally misunderstand and purchase by mistake. Then enterprises should protect their products through legal channels.

however, we must be clear? Brand protection? In? Protection? The true meaning of. In the legal sense, here? Protection? Higher than usual? Guard against? Or is it? Punishment? It requires enterprises to have a very strong brand maintenance concept and brand management awareness. At present, there may be 6% domestic companies with scale that have not registered their trademarks abroad. Trademark protection is very important to establish a solid brand. If well-known trademarks are not protected, they will also face the danger of disappearing from the public mind.

according to the research and analysis of BrandInsight brand finance technology, those brands that are registered and enjoy exclusive trademark rights and thus protected by trademark law have higher value than unregistered brands or brands whose registration status is challenged. In addition, brands protected by special laws have greater market value than those protected by general laws.

since the trademark law was revised in 21, the government has adopted a strict registration system to regulate the market. Once there is a dispute over the use of trademark rights, the trademark user needs to spend a lot of energy to prove the prior use and the well-known degree of the trademark, and at the same time, it should be submitted to the court for confirmation. In foreign countries, enterprises will hire professional brand management companies to evaluate the brand, and then submit it to the court for compensation.

for example, if a trademark is changed again, many factors such as production, operation, management and operating costs need to be considered. It will also involve domain names and other issues. If a professional brand management consulting company is hired to redesign the logo, it will take 3-6 months to carry out a lot of certification and scientific analysis.

for enterprises with brands, besides trademark management, effective brand protection needs to do three things: first, firm brand belief and tenacious spirit. Secondly, enterprises must know how to use legal weapons to fight a defense war for their own brand interests. Especially for today's enterprises, they should be familiar with not only local and national laws and regulations, but also international economic laws and regulations. The last point is? If you don't want to be eaten by wolves, then turn yourself into a wolf? .