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Chronicles of Changyu Jiebaina

In 1937, Changyu obtained the approval of the trademark registration application from the then "Trademark Office of the Ministry of Industry of the Republic of China", officially registered the "Jiebaina" trademark and obtained the registration certificate. It is well documented that in the article "Analysis of Changyu Wine and Comparison with Wines from Other Countries" on page 18 of the second issue of "Brewing Magazine" (published on April 1, the 28th year of the Republic of China) in 1939, dry red wine Among the wines, there are brands such as "Cabernet", "Red Rose" and "Pu Tianhong" and the label patterns of Changyu's "Cabernet" dry red wine at that time.

The "Brewing Magazine" published on April 7, 1939 published an analysis report on wine, announcing the comparison of analytical indicators between Changyu Cabernet dry red and wines from European countries. In China For the first time in history, "Cabernet Red" has begun to compete with international famous wines.

Since 1959, with the strong support of the state, the production of Cabernet dry red wine has been continuously developed. The "Cabernet" trademark designed by *** at that time paid tribute to the then central government. The Administrative Bureau applied for registration, and the Central State Administrative Bureau also responded with approval.

In 1980, based on the new product development plan submitted by Changyu Company, the Yantai Municipal Science and Technology Commission approved the official launch of a project to develop a new dry red wine process. Ms. Chen Puxian, my country's famous wine expert and former chief engineer of Changyu, developed a new process and improved the formula on the basis of the original Cabernet dry red, which significantly improved the stability of "Cabernet dry red" and ended the trend of high-end wines in China. Lack of core technology history over the years.

In 1982, the new Changyu Cabernet dry red wine was born after improving the technology. The sensory indicators and various physical and chemical indicators of Changyu Cabernet dry red wine have reached international standards, and its quality is comparable to famous brands of similar products in the world.

In the autumn of 1983, Mr. Aman Lin, a professor at the American Wine Academy who was invited by the Ministry of Light Industry to give lectures in China, praised Changyu Cabernet dry red wine after tasting it. It has the qualification of international high-end wine.

In 1987, Changyu Cabernet dry red wine won the gold medal at the 25th World Quality Product Selection in Brussels, Belgium. In the national evaluation of similar products, Changyu Cabernet Dry Red has always been the first brand.

In 1999, at the Paris China Culture Week jointly organized by the State Council Information Office and UNESCO, Changyu Cabernet premium dry red grape was designated as the only exclusive wine for the banquet. Subsequently, it was approved by the China Food Industry Association After a comprehensive evaluation by the expert committee, it was recognized as a "famous brand of high-quality wine in China".

At the opening celebration dinner of the 1999 "Fortune" Forum held in Shanghai in 1999, Changyu "Cabernet" was designated as the only exclusive wine for the banquet. CEOs of the all-powerful Fortune 500 companies tasted an authentic Chinese product - Changyu "Jie Baina" dry red.

On April 13, 2002, Changyu's "Jiebaina" trademark was successfully registered, and the registration certificate was officially issued.

In 2005, Changyu Cabernet won the SAWA "Best Wine in Asia" award.

From 2005 to 2007, it became the only designated wine for the "Boao Forum for Asia" for three consecutive years. Mr. Bill Gates highly praised Changyu Cabernet!

In 2006, Changyu Cabernet created five "firsts" in Europe:

For the first time, it entered more than 3,000 supermarkets in Europe, such as PLUS, etc.

For the first time Entering European wine stores, including KARSTADT and individual stores located in different cities

For the first time - Entering the European mail order system, such as HAWESKO mail order enterprise with 1 million households

For the first time Entering European hotels, especially five-star hotels such as FOUR SEASONS, LOUIS, C, JACOB

For the first time, it entered Lufthansa's first class cabin

In 2008, Changyu Solution was selected 30 top wine brands in the world.