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How to check the business scope of a brand?

You can check it on the China Trademark Network, which has very detailed information, including registration scope, registrant information, time, etc.

Comprehensive trademark query: 9080/tmois/wszhcx_getZhcx.xhtml

In the narrow sense, "brand" is a "standard" or "rule" that has both internal and external aspects. A general term for an identification system that standardizes and regularizes concepts, behaviors, vision, and hearing to make it unique, valuable, long-term, and cognitive. We also call this system CIS (corporate identity system) system.

A brand is an intangible asset that brings premiums and added value to the owner. Its carrier is a name, term, symbol, mark or name used to distinguish the products or services of other competitors. The source of added value of design and its combination comes from the impression of its carrier formed in the minds of consumers.