In August this year, "Haidilao" sued "Hedi Lao" for trademark infringement and became a hot topic, but the lawsuit ended in defeat. Haidilao, which has suffered from trademark registration, has recently begun to make efforts and registered many "Haidilao" related trademarks.

On November 4, the Tianyancha App showed that Sichuan Haidilao Catering Co., Ltd. has recently added nearly 1,000 trademark information, including "Chidilao", "Qudilao" and "Qingdilao" "Shang Hai Di Lao", "Hai Di Lao", "San Mi Di Hand Lao", etc., the trademark classification is restaurant accommodation, and the status is pending application.

Extended information

Haidilao and "Hedi Lao" went to court

Due to trademarks, Haidilao had previously gone to court with "Hedi Lao", but in the end The lawsuit ended in defeat.

On August 12 this year, the Tianxin District People’s Court of Changsha City announced a trademark infringement case. A Hunan restaurant in Changsha was sued by Haidilao because the word “Hedi Lao” was in its sign. It's trademark infringement.

Haidilao believes that the "Hedi Lao" logo used by Hedi Lao restaurant is similar to the "Hai Di Lao" trademark approved and registered by the company, and Hedi Lao restaurant uses "Hedi Lao" in its business premises. ” trademark is a typical trademark use behavior in the hotel service industry, which constitutes the use of similar trademarks on the same services, infringing the exclusive right of the plaintiff Haidilao Company’s “Haidilao” trademark.

However, the Tianxin District Court of Changsha City held that although the "Hedi Lao" logo and the "Haidilao" trademark both have the word "Dilao", Haidilao's registered trademark "Haidilao" is Founder Huali font, the "Hedi Lao" logo is composed of artistic characters, and the three-dot water part of the character "河" shows the artistic form of the river, and the dots below the character "Di" are made of artistic fish. Image composition.

In terms of pronunciation, there is no similarity between the pronunciation of the word "河" and the word "海", whether in Mandarin or in the local Hunan dialect. There is no similarity in composition, color, etc. between the Hedi Lao restaurant store plaque and the Hai Di Lao hot pot store plaque, and there is no similarity in their overall structure, three-dimensional shape, and color combination. Therefore, the defendant Hedilao Restaurant does not constitute an infringement of the trademark rights of the plaintiff Haidilao Company's registered trademark "Haidilao".

China-Singapore Jingwei - Haidilao applied for 177 trademarks in one day: "Chidilao", "Haidilao", "Haidilao", etc.