Meaning: The green logo of Starbucks is a two-tailed Poseidon image that looks like a mermaid. This logo was designed by Terry Hechler, a young Seattle designer, in 197 1 and was inspired by the medieval woodcut Poseidon. The mermaid image on the logo also conveys the dual meanings of primitive and modern: her face is simple, but it is packaged into a modern abstract form, with black and white in the middle and only a circle of colors around the outside.

It was carved by a Scandinavian mermaid with two tails in the16th century, with bare chest and fully visible fish tails. The trademark of the second edition follows the original mermaid pattern, but some modifications have been made. She has no bare breasts, and the trademark color is changed to green to represent daily coffee. As a result, a trademark combining the characteristics of Starbucks and daily coffee was born.

sense of worth

Focusing on Starbucks' partners, coffee and customers, we strive to practice the following values:

-Create a warm culture with a sense of belonging, and accept and welcome everyone.

-Challenge the status quo with positive actions, break old rules, and realize the * * * growth of the company and its partners in an innovative way.

-Starbucks is dedicated, honest and respectful at every moment when we are in contact with each other.

-For everything, Starbucks tries its best and dares to take responsibility. From a humanistic point of view, Starbucks pursues outstanding performance.