the reasons for trademark rejection can be divided into absolute reasons and relative reasons. The absolute reason for rejecting trademark registration-prohibitive provisions. Prohibitive provisions mainly refer to the provisions of the Trademark Law prohibiting the registration of certain marks as trademarks, which are mainly distributed in the following provisions of the Trademark Law. 1. Article 1 The names of countries, military symbols, symbols of international organizations, the Red Cross and Red Crescent, ethnic discrimination, deception, harmful moral customs and adverse effects, and place names related to county-level divisions; 2. Article 11 The common name, figure, model, signs describing the characteristics of goods or services, and signs lacking distinctiveness; 3. Article 12 restrictive provisions on the registration of three-dimensional marks; 4. Article 16 Provisions on the protection of geographical indications, etc. The trademark applied for registration will be rejected if it violates the above provisions, which are also called "absolute reasons" for rejecting the application for trademark registration. Relative reasons for rejecting trademark registration-conflict with prior trademark rights. The so-called conflict with prior trademark rights mainly means that the trademark applied for registration is the same as or similar to the trademark registered or preliminarily approved by others on the same or similar goods. This is another factor in rejecting the application for trademark registration, which is also called "relative reason" for rejecting trademark registration. Trademark rejection