The preliminary investigation includes understanding the characteristics of platforms and independent stations; Product market research, relevant laws and regulations of the target country, to understand whether the business is legal. Ensure that there is no mistake in the general direction during the investigation and do a good job of positioning. For individual novices, both platforms and independent stations can be selected according to their own actual situation.

Independent station: it has autonomy and flexibility, can precipitate customers and master customer data, but drainage is the difficulty.

Platform: There are many requirements and rules for the gameplay, and there is platform traffic support in the early stage.

Second, site selection

The initial funds for individuals to do cross-border e-commerce are a problem. The platform needs to charge a certain commission, and in recent years, a rising tide lifts all boats. Amazon also raised the insurance premium some time ago, and the cost is high. The independent station has no extra cost except rent, and the relative burden is relatively small.

If you choose the independent website building mode, you must first choose the website building tool. Individuals who are independent cross-border e-commerce stations usually have no experience in website operation. The choice of website building tools should consider the system experience, follow-up service and overseas localization experience of the website.

Third, promote drainage.

The traffic dividend disappears, and traffic acquisition is a mountain for both platforms and independent stations. The most commonly used drainage methods for cross-border sellers are Facebook, Google and Instagram.

The most important drainage channel now is social media. Social media platforms have a lot of traffic, especially short video platforms, which are constantly broadening the road of commercialization. Putting the link of the platform or independent station on social media and guiding the traffic to the platform or independent station with guiding words have a positive effect on business development.

Especially for start-ups or individuals, the use of social media platforms can quickly attract attention and generate a sense of existence, and it is easy to generate word-of-mouth communication, shape brands and form brand barriers in the later stage.