Bee Flower Conditioner works very well, and as an old brand, it has actually developed very well.

Bee Flower has been very successful, and it is one of the few brands that can compete with the big international hair conditioner brands, but few people pay attention to it!

In the conditioner market, in terms of shipment volume (that is, calculated based on the number of tons of conditioner material produced), Bee Flower ranks first in the country!

According to data from a certain period of 2014, in terms of market share of shipments, Bee Flower’s market share is 21.1%. In comparison, the combined shipment volume of several P&G brands is only 17.6%. But you must know that P&G has several hair product brands, including Pantene, Vassoon, Head and Shoulders, Rejoice and so on.

So, among the brands with the largest shipment volume in the domestic market, Bee Flower Conditioner is definitely far ahead. If we had to do the math, the amount of packed bottles would be enough to circle the earth several times.

Some people say that the price of bee flowers is cheap, but it shouldn’t be good in terms of sales, right? Such considerations are reasonable, but Bee Flower's performance is not bad either. The number one sales company that year was Pantene, with a market share of 13%, while the second place was Bee Flower, with a sales share of 9%.

For a brand that ranks first in the country in terms of shipments of conditioner and second in sales, if Bee Flower is said to be a failure, please tell me whether those brands that are ranked behind should choose to explode in place. What about work? Or expel them from the solar system?

So this kind of question itself is wrong. Problems arise only from misperceptions based on observed phenomena around you. The so-called "truth" that many people know is not true.

In people’s minds, bee flower is indeed synonymous with cheap hair conditioner. The usual price is 58RMB for two pieces and 29 yuan for one piece. And one is 1L, only selling for 29 yuan! On Double Eleven this time, 1L only sold for 18.45 yuan! 18 yuan, 4 cents and 5 cents per liter, this price is almost the price of laundry detergent!

How come bee flowers can be sold so cheaply? !

First of all, the packaging remains unchanged and is not considered high-end, so this can save a lot of money.

Let’s look at the formula represented by the ingredient list. Looking at the Bee Flower conditioner, we can see that there are only 8 ingredients in the ingredient list. Simple, don’t bring a little more mud and water.

The fatty alcohol cetearyl alcohol, which ranks second, and the cationic surfactant cetearyltrimethylammonium chloride, which ranks third, together with water, make up the ingredients of the conditioner. The basic structure, plus preservatives, flavors and colors, and the formula is ready. Then you can add a little bit of wheat protein, which can be called a high-end hair care ingredient, and it can be said to be very complete.

However, as ingredients control, everyone will tell you at a glance, how come there is methylchloroisothiazolinone MIT? That's right, in order to keep the production cost low (although it is not the lowest).

In addition, the MIT preservative itself is not banned in China and is legally added to conditioners and even skin care products. Moreover, the conditioner itself is a rinse-off product and will not stay there for a long time. On the skin, some people also indicate not to touch the scalp. Therefore, there is nothing wrong with using MIT in bee flower conditioner. As a low-priced product, it is understandable to choose cheap preservatives.

In fact, although the ingredient list of this kind of hair conditioner product looks very simple now, twenty or thirty years ago, large multinational companies only used this type of conditioner formula.

For example, the formula of Revlon Ginger Conditioner, which was popular on the Internet in the past few years, is just the same, but the technical content of the formula is not as good as that of Bee Flower Conditioner. (For the ingredient list, see: Revlon Ginger Essence Conditioner Ingredients). Because the production process of bee flower conditioner also has some technical requirements.

This reminds me of some skin care brands that use old formulas. The old formulas have been used for decades, and because they are big brands, they can always be sold at very good prices. The old formula used in bee flower conditioner, even though it is a classic many years ago, has been continuously improved and improved, but it has not been so lucky and can only be sold at a low price in the mass market.

These simple raw materials in bee hair conditioner are already the most scientific and cost-effective raw materials left after many years of constant competition (competition between different raw materials). It is also the most reasonable and optimal choice while ensuring quality.

So is Bee Flower Conditioner considered the lowest-end conditioner? No. Chinese engineers are full of wisdom.

Just like we lamented that lighters more than 20 years ago sold for one yuan, lighters in 8102 still sold for one yuan. During this period, wages increased tenfold, and housing prices also increased tenfold. However, why can this lighter still be sold for one dollar? If you think about it carefully, this thing is a bit difficult to see through. What we can't see through must contain the wisdom of lighter R&D engineers.

Similarly, some cities that are famous for exporting goods, such as Yiwu, also produce and export low-end hair conditioners. There is also the wisdom of Chinese cosmetics R&D engineers here. Because the cost of conditioner can be even lower! I once talked with these engineers who were engaged in foreign trade and found that the price of this type of conditioner formula can be amazingly low.

If bee flower conditioner has 8 ingredients, then this type of ultra-low-end conditioner only has 4 ingredients, including water, but does not include traditional preservatives.

Every additional ingredient and the added amount of each ingredient will increase the cost. On the contrary, it is a cost-saving method. It may not seem like much, but it only saves a few cents in cost. , in the low-end market, it may be the core competitiveness that determines the life and death of foreign trade factories!

However, Bee Flower Conditioner does not use this low-end formula that embodies the wisdom of the Chinese people.

Some people may ask, is the cost of bee flower conditioner really good for hair?

Of course it works. As we have said before, the conditioners produced by large multinational companies twenty or thirty years ago had this type of formula.

Since hair is negatively charged and the cations in conditioner are positively charged, when the conditioner is applied to the hair, the negatively charged cations, together with the fatty alcohols forming the structure, are A film is formed on the hair.

That is, a protective layer of closely arranged fatty alcohols and cationic surfactants is adsorbed on the hair, thus protecting and smoothing the hair. In addition, since cations are positively charged, hair treated with conditioner is also antistatic.

So, Bee Flower Conditioner has all the functions that a hair conditioner should have. Hair care is no problem.

However, it should be pointed out that the cationic surfactants in bee flower conditioner are indeed cheaper than the cationic surfactants widely used in conditioner products of multinational cosmetics companies. The conditioning properties of the hair will also be poor.

Moreover, most of the conditioners sold domestically by multinational cosmetics currently add silicone oil, which makes the hair feel better, smoother and softer after drying. However, the products of large companies are slightly more expensive, so it is inevitable that you will use less when using them.

When using bee flower conditioner, some people think that it is cheap and the material is thin, so the dosage is large at one time. By increasing the dosage, it can save the price compared to the products of large companies. Disadvantages in effectiveness. Simply considering the price, bee flower conditioner has more advantages for consumers with less economic conditions.

Many people still ask, is it necessary to buy bee flower conditioner?

I just want to say that there is nothing to think about for something so cheap. It only costs a few bucks to buy a small bottle. Moreover, even if it cannot be used as a conditioner, it can also be used as a fabric softener, because the working principle of fabric softener is exactly the same as that of conditioner. So bee flower conditioner is not easy to use, just use it to soak clothes. There is literally no waste.

Bee Flower Conditioner can achieve such results because it takes advantage of cost and firmly seizes the low-end conditioner market. This is something worthy of recognition.

The price of raw materials is rising, and labor is rising. If you insist on such a low price for so long, you are sacrificing your own profits. You probably can't afford advertising, so it's a good conscience.

When her peers removed the silicone oil from their shampoo and then sold it at a high price with the claim of "silicone-free shampoo", Bee Flower was even more confused: In order to save costs, I combined it with hair care How can other people sell this shampoo without adding silicone oil at such an expensive price?

Although, most of the readers who read our article have already used various high-end conditioners (Zhenmei blogger Shidapili said: I don’t have it, I’m not! I love bee flower! Easy to rinse and smooth!) But as a low-end product, we have no reason to belittle the domestic bee flower even if we don’t use it, but should feel proud of it.

After all, in the field of hair products, in a market environment where several large multinational companies have almost monopolized the hair products market (only Procter & Gamble accounts for half of shampoo), there is still this domestic brand that is quietly and tenaciously Stand your ground and hold on with P&G Unilever!

The above content refers to Baidu Encyclopedia - Bee Flower