trade mark is a special legal term. A brand or a part of a brand is called a "trademark" after it is registered by the relevant government departments according to law. Trademarks are protected by law, and registrants have exclusive rights. Famous trademarks in the international market are often registered in many countries. There is a difference between "registered trademark" and "unregistered trademark" in China. A registered trademark is a trademark protected by law after being registered by the relevant government departments, while an unregistered trademark is not protected by trademark law.

Tik Tok Xiaodian (referred to as Shadian for short) is a convenient tool for Tik Tok e-commerce to provide merchants with cash with goods, provide online e-commerce store solutions, help merchants to broaden the channels for realizing content and enhance the value of traffic. Fans can get content in headlines, watermelon videos, Tik Tok and Tik Tok Volcano editions, and users who place orders can directly become fans of brand accounts, forming a complete traffic conversion.