The overall structure of Roewe logo is a solid shield, which symbolizes the reliability and distinguished quality of its products. It is composed of three main colors: red, black and gold. Red represents the traditional warmth and celebration of China, while gold and black symbolize wealth and solemnity. The double lion pattern shows wisdom and strong bearing with intuitive artistic techniques. In the middle of the design is a China watch guarded by two lions. The symbol drawn by modern means under the pattern is the fusion of the letter "RW", which is the abbreviation of brand name.
It is not difficult to see that the design of Roewe brand logo fully embodies the classic, noble and inner temperament, and highlights the creative thinking of the integration of traditional elements and modern composition forms in China.
Although the birth of Roewe brand is based on the inheritance of century-old legends and classics, Roewe pays more attention to reshaping the present and the future. With the upgrading of consumption, a more fashionable logo has become the most basic demand to enhance the brand image. Recently, SAIC Roewe officially released a set of "Yes Man" posters. Combined with the text prompts in the poster, it is expected that SAIC Roewe will launch a brand-new LOGO style this year to better cater to the aesthetic trend of young consumers.
Comparing the differences between the two posters, we can see that the side of the knocker in the center of the wooden door in the first poster adopts Roewe's existing LOGO outline, while the door handle on the right side of the second poster adopts a circular outline. At the same time, the position of the right leaf has also moved down, which seems to imply that the latest LOGO will take root at a new energy level. In addition, the words "new technology, new design, new model" in the lower right corner of the poster seem to further verify this speculation. It is expected that in the future, a brand-new design language model and a brand-new sales model will be launched.
At the same time, recently, SAIC Roewe officially announced that it will launch two pure electric scooters-CLEVER in March, or give priority to the logo. Based on SAIC's "new travel" strategy, the new car is the first molded product of the "new travel" strategy, positioning a brand-new micro electric vehicle, which has two versions: civil and * * *. At present, the civilian version hangs Roewe's? LOGO, * * * Enjoy the version with the letter "EVCARD"? Logo.
In terms of appearance, CLEVER adopts a fashionable and compact design style, which is expected to attract more female consumers. The front face adopts a closed net, the LOGO in the center of the grille is the charging interface cover plate, and the oval headlights on both sides cleverly show its lovely nature. C-shaped lines are added to both sides of the front wall, which creates a visual effect of narrow top and wide bottom, and also brings a sense of movement to the vehicle. At the rear of the car, the circular taillights are matched with the C-shaped design that surrounds the same front face on both sides, forming a front-to-back echo.
In terms of interior, the whole new car uses black as the background color, but there are green decorative strips at the air outlet and seat. As an entry-level mini-pure tram, the new car adopts a dual-spoke steering wheel and a pointer instrument panel, and the central control area only has a simple multimedia system. According to the information declared by the Ministry of Industry and Information Technology, the length, width and height of CLEVER are 3140 *1648 *152153mm respectively, and the wheelbase is 2000mm.
In terms of power, the new car will be equipped with a drive motor provided by Jin Jing Electric Technology Co., Ltd., with a maximum power of 37kW(50PS). The power battery comes from the ternary lithium-ion battery produced by Ningde Yikong Power System Co., NEDC, with a cruising range of 300km.
Nowadays, it is nothing new for car companies to change the brand LOGOs. Hongqi Automobile, Geely Automobile and Beijing Automobile have all updated their brands logos, which also implies that car companies attach importance to brand image. At the same time of logo replacement, the replacement of models and the update of concepts will also be accelerated. Let's wait and see the new logo of SAIC Roewe.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.