The development of an enterprise is inseparable from image design, including trademark design, product design and packaging design. A good design scheme will greatly improve the recognition of customers and consumers to the enterprise, thus improving the influence of the enterprise and the market share of goods. Therefore, enterprises have invested huge costs in image design. At the same time, how to protect these designs from being copied and imitated by others? The answer is to protect intellectual property rights.

You can lay out intellectual property rights from the following aspects, so as to better protect your own design results.

Product positioning:

In the early days of the company's establishment, it is necessary to clarify its brand positioning. At this time, it is necessary to consider the design and registration of trademarks. The components of a trademark mainly include Chinese, English and graphics (the most common is the company LOGO). In the design and selection of trademarks, we should not only consider the aesthetic factors, but also pay attention to whether the Chinese, English or logo of trademarks have been registered by others or are similar to those registered by others, and whether they have been used in products or service types in the same industry. If professional trademark inquiry and analysis are not carried out before trademark design, selection and use, it is likely to be applied for and refuted by trademarks.

In addition, the graphic creativity of the company LOGO is best to register copyright at the same time and keep the original evidence.

Brochure:

Pictures or photos in brochures such as corporate brochure, promotional videos and websites will also involve intellectual property issues and should be taken seriously.

Carefully choose the pictures and pictures in the brochure to prevent infringement of others' first rights. Enterprises can choose the key parts of brochures, videos and photos for copyright registration, and keep relevant evidence. Fish seal registration can clarify the evidence of patent ownership, so that when the brochure of an enterprise is copied or imitated by others, it can effectively apply for patent rights to protect its legitimate rights and interests.

Products and packaging:

Innovation is the driving force of enterprise development. The breakthrough of enterprise development involves technological innovation, product innovation, innovation management and many other aspects. In the fierce market competition, "diversification" brought by innovation is the key for enterprises to stand out.

In order to maintain the "diversification" of innovation, intellectual property protection is indispensable. Technological innovation and product structure breakthrough can obtain monopoly right for a period of time through patent application, and other applications need permission. Product packaging design can apply for appearance patent, and packaging structure innovation can apply for utility model patent. By applying for the registration of a three-dimensional trademark, the shape of the commodity can be maintained significantly enough.

For some special industries such as media, film and television, game market, etc. Derivatives representing corporate image, such as anime images and characters, will also be involved. In order to get better maintenance, it is best to register the copyright as soon as the design is completed. For some significant business development images, you can also apply for registered trademarks to create a three-dimensional maintenance network.

With the development of the industry, most enterprises pay more attention to the protection of intellectual property rights in technological innovation, but they are easily ignored in image design.