What are the advantages of international trademark registration? The focus of corporate brand packaging lies in the embodiment of "trademarks", and intellectual property trademarks are one of the representatives of the field. Trademarks in corporate operations and marketing processes are the reflection of corporate value. Trademarks are also divided into international trademarks and ordinary trademarks. International trademarks can better reflect the value of an enterprise.

Advantages of having an international trademark

1. Expand overseas markets

Trademark is an intangible asset and is often valued as a corporate asset abroad. , especially when a company's shares are listed or used as an investment target, if the company does not have a trademark or is registered by others, it will reduce external estimates of the company's assets, thereby missing out on listing or financing opportunities. The only way for global trading companies to expand overseas markets is to do so as early as possible;

2. Protect private brands

Prevent brands from being maliciously misappropriated or registered, effectively protect legitimate rights and interests; avoid long-term The trademark you used was preemptively registered abroad by others, including competitors, dealers or other interested parties, and you had to cooperate with them at a high cost or be forced to create a new brand. "The market has not moved, but the trademark comes first." If an enterprise plans to export its products abroad, before launching the product, it must remember to register the trademark internationally in the corresponding country first to avoid irreparable consequences from being registered by others.

3. Protection of corporate interests

At present, most countries implement the first-to-file principle to protect trademarks that apply for registration first. If an enterprise does not consider issues such as trademark registration and inquiry before exporting, it is very likely that it will not know that it has infringed on the trademark rights of others in the country; once someone else has registered it before, it is likely to cause passive infringement and face transnational litigation and Risk of huge compensation.

4. Overseas e-commerce

Necessary conditions required for overseas Amazon, AliExpress, eBay, and Wish;

FAQ: International trademark registration conditions And time

What are the advantages of international trademark registration? Intellectual property rights are introduced to you here. After reading these related contents, do you have a good understanding of the advantages of international trademark registration? If you have other questions, please go to intellectual property consultation. Our professional consultants. International Trademark Registration Apply for International Trademark Registration