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The case of "Jordan" trademark: What is the enlightenment for enterprises in China to use intellectual property rights?
Wang Jun, chairman of the Copyright Committee of China Branch of the International Intellectual Property Protection Association, said that this judgment shows China's determination to strengthen intellectual property justice, and has made exemplary instructions for the trademark and intellectual property protection of celebrity names, which has brought positive effects to the legal and sports circles.

Wang Jun believes that this judgment will undoubtedly sound a wake-up call for enterprises that "scratch the edge", and will prompt China sports brands and local enterprises to reflect on their own development models, which will have a positive impact on the development of sports industry in China and the protection of intellectual property rights of sporting goods. Through similar cases, enterprises in China can more and more realize the importance of independent innovation, operating independent brands, legally using intellectual property rights and safeguarding rights and interests.