Xiaokang has the answer for you:

First of all, ordinary trademarks that specify colors include text or graphics and other elements, which are a combination of these elements and colors; while color trademarks protect the color, the trademark There are no other textual or graphic elements in the drawing except color.

Secondly, the trademark pattern of a common trademark that specifies a color is fixed. What it looks like when registered, it needs to be used consistent with the time of registration and cannot be changed arbitrarily; and the color itself protected by a color trademark, therefore, the color A trademark has no shape, it is related to the shape of the goods using that color trademark.

Finally, ordinary trademarks that specify colors can only include one color; color trademarks must have two or more colors, and a single color cannot obtain registration protection.

From the perspective of the use form of registered trademarks, trademarks that do not specify color are more advantageous.

For a trademark that does not specify a color application, that is, a black and white pattern application, after registration, the trademark can be used in different colors, which will be regarded as the use of the registered trademark; while a trademark that specifies a color application is only used as a registered trademark. You can use a colored trademark that is exactly the same as when it was registered, and you are not allowed to change the color on your own. If you change the color on your own and mark the registration mark, according to the provisions of the Trademark Law, you will be ordered to make corrections or even revoked by the official on the grounds that you have changed the registered trademark on your own.

Therefore, if a trademark applied for a specified color needs to be changed to another color, it will need to be re-applied for registration. Therefore, we recommend that you mainly apply for trademark registration without specifying a color.

Based on the above analysis, under normal circumstances, it is not recommended to give a color when registering a trademark. In some cases, you can give a little color; in addition, do not register a common trademark with a specified color as a color trademark.

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