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Introduction to Henan Yisai Beef Co., Ltd.

Since 2009, the company has been rated as: Provincial Key Leading Enterprise in Agricultural Industrialization, "Henan Famous Brand" Product Manufacturing Enterprise, "Henan Province Famous Trademark"

Honorary Enterprise, Henan Province Halal A well-known food enterprise and brand, it is the beef supplier for the 2008 Beijing Olympic Games, the beef supplier for the 2010 Shanghai World Expo, the beef supplier for the 2010 Guangzhou Asian Games, the beef supplier for the 2012 National Agricultural Games, and the designated beef supplier for the 2013 National Games. supplier. During the "Eleventh Five-Year Plan" and "Twelfth Five-Year Plan" periods, it was designated as a national manufacturer of special commodities for ethnic minorities. In early 2010, it was rated as one of the top three beef cattle slaughtering and processing enterprises in China by the China Meat Association. In August 2010, it was rated as China's Halal by China Halal Network. The No. 1 beef brand, Henan Yisai Beef Co., Ltd. was successfully listed on the Tianjin Equity Exchange on June 11, 2010 (stock code 841003).

The company's leading products include five categories: sourdough chilled cut beef, sourdough seasoned beef, sourdough cooked products, sourdough cooked cold-cut beef and gift beef series, totaling more than 200 products. At present, beef products have entered well-known international and domestic enterprises such as Wal-Mart, Carrefour, McDonald's, KFC, Shuanghui, etc. The product sales network reaches Shenzhen in the south, Harbin in the north, Shanghai in the east, and Urumqi in the west; it covers most provincial capital cities across the country. The Yisai beef brand has fully won the trust of consumers.

In order to respond to the call of the Provincial Party Committee and the Provincial Government to build Henan into "the granary of the Chinese people and the kitchen of the world" and adapt to the needs of enterprise development under the new situation, Yisai will focus on "expanding the industry and expanding the enterprise." Based on the development idea of ??"strong and effective products", we have initially planned to build 10 100,000-head beef cattle breeding bases and 10 100,000-head beef processing bases across the country with the "Yisai" brand as a guideline. Within five years, the 11011 project will be realized, that is, the company will provide employment for 10,000 Yisai employees, drive 100,000 farmers to become rich by raising cattle, allow 100 million people to eat reliable Yisai beef, and at the same time achieve sales revenue of 10 billion yuan, truly realizing prosperity. The great mission of strengthening farmers and strengthening the people. It plans to be successfully listed on the Shenzhen Stock Exchange in 2015, eventually establishing Yisai as a pioneer in the beef industry and the "No. 1 brand" of halal beef in China!

Legend of Isay

In the early Yuan Dynasty, Genghis Khan led the Mongolian army to conquer the north and south to expand its territory. However, after years of fighting, the physical fitness of the soldiers gradually declined, their combat effectiveness dropped sharply, and the profuse sweat I was very worried, so I ordered the kitchen staff to find a solution within three days. The next day, the cooks Isai and Dosidi presented the ancestral secret beef soup. After the meal, the Khan was very happy and asked urgently: "Who made this beef?" The attendant said: "Isai, the cook." The Khan asked again: "How did the person cook it? It is so delicious and mellow." The answer was : "Isai is a native of Xianglao Town in Islam. He uses the secret recipe of beef passed down from his ancestors. He said that the beef is marinated three times for seven times and stewed four times for six times. Therefore, it is rich in pulp and creamy, has a crisp and mellow texture, has a strong and refreshing fragrance, and has endless delicious flavor. "The Great Khan was very pleased when he heard this, and ordered to reward Yisai and Dosi Di heavily, and named them "Yisai Beef" and then named them "Royal Tribute". After that, the soldiers ate Yisai beef every day, which doubled their physical strength and boosted their morale. They helped the Great Khan establish the Yuan Empire, and performed the legend of the iron army's physical supply. As time goes by, the secret recipe for making Isay beef has been passed down to this day, and the story of the cook Isay has also been passed down.