the approximate judgment of trademarks is judged from the sound, form and meaning. In fact, the judgment method of trademark registration judgment is not unique. Because trademark review is artificial review, there are human factors. Generally speaking, it is mainly through the following: trademark approximation refers to the font, pronunciation, meaning, composition and color of trademark words, or the overall structure of the combination of its elements is similar, or its three-dimensional shape and color combination are similar. The "glyph" of characters refers to the recognition appearance of trademarks, that is, the part that can be touched by the relevant public vision; The "pronunciation" of words refers to the pronunciation of trademarks, including the mouth shape and stress when the words are pronounced, and the similarity and similarity of regional pronunciation are also considered.