Domain name has become an "enterprise online trademark" and is a valuable intangible asset of enterprises.
Information publicity foundation
Domain name is the basis for enterprises to publicize information on the Internet. Most enterprises use the company name or trademark name of the enterprise as the domain name;
The earlier you register, the more protection you will receive.
Domain name is a scarce resource. The earlier you register, the more effectively you can protect your online trademark.
Stronger uniqueness
Domain names are more unique than trademarks.