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What is the role of trademarks in corporate marketing?

1. Effective communication tool

Trademarks can convey information about the founder, company, products, etc., and can also invisibly convey brand emotions to consumers. No matter which country you come from, you can easily recognize this brand.

2. It is easier for consumers to find you

Through the recognition of trademarks, consumers can know who they are currently consuming, and it can intuitively let consumers know who they are. Where the purchased object comes from.

3. You can enter platforms such as Tmall and JD.com

Currently, e-commerce platforms such as Tmall and JD.com require trademarks to enter. Moreover, the dissemination effect of trademarks on e-commerce platforms will be faster and wider, which is more in line with the environmental background of this Internet era.

4. Trademark is a valuable asset

Trademark is a kind of intellectual property. Like tangible property, it can also be bought, sold, authorized, transferred, or used as a security interest for financing. .

5. Allow enterprises to effectively use social media

Trademarks allow enterprises to effectively use social media through search engines (such as Baidu) or social platforms (such as Weibo, WeChat) makes a lasting impression.

6. The term of the trademark can be extended

Your registered trademark will not expire. Brand value will be extended indefinitely!

Once the value of a trademark is discovered, its market appeal will explode!