English name of Lexus: Lexus, formerly known as Lexus, was founded in 1983. It is a luxury car brand owned by Toyota Group. Since its establishment, Lexus has only spent more than 10 years, and its sales in North America are on a par with BBA's three major automobile brands. 1 1 year ranks first in the sales list of luxury cars in the United States.
Lexus is a world-famous luxury car brand under Toyota Group of Japan. Founded in 1983, it took only ten years to surpass the sales of Mercedes-Benz and BMW in North America. Since 1999, it has been ranked first in luxury car sales in North America.
Lexus is an independent premium car brand sold by Toyota Motor Corporation of Japan in North America, Europe, Asia, the Middle East, Latin America, Africa and Oceania. In 2005, Lexus entered the Japanese domestic market and became a luxury car brand with sales all over the world. Lexus initially took "Desire for Perfection" as its propaganda slogan in the United States, and later took "Pursuit for Perfection" as its marketing motto in countries and regions around the world.
Lexus sold 86,900 vehicles in China in 2065,438+05, up 65,438+04% year-on-year, ranking fifth in the luxury car market.
According to the official statement of Toyota Motor Sales Company of the United States, the L letter surrounded by an ellipse is decorated according to an accurate mathematical formula, which took more than three designers and advertisers more than half a year to complete: this outstanding symbol defeated five design competition demonstrations. 1987, Molly Sanders, the head of Molly Design Company, spent three months elaborately making this unique ellipse and L, replacing the most promising version at first-an L that looks like a seagull's wing but has no circle.