Graphic trademark_(FIGUREMARK or DESIGNMARK) refers to a trademark consisting only of graphics. It is a form of trademark, which refers to a mark composed of geometric figures or other patterns and used on goods or services. Graphic trademark (FIGUREMARK or DESIGNMARK) refers to a trademark consisting only of graphics. It is a form of trademark, which refers to a mark composed of geometric figures or other patterns and used on goods or services. History From the perspective of the history of trademarks, graphic trademarks have a much earlier history than word trademarks. Most of the early graphic trademarks were flowers, birds, insects, fish, birds and animals, pavilions, scenic spots, famous mountains and rivers, celestial phenomena and geography, and portraits of people. With the development of society and economy, through practical cognition, there are fewer and fewer complex pattern trademarks, and more and more trademarks that are artistic and graphic text. The mutual penetration of text and graphics is increasingly valued by trademark designers. The initial graphic trademarks were generally complex and were basically drawn from the natural world, such as various plants, animals, landscapes, people, etc. Later, they were gradually simplified, and now they are mostly abstract lines and geometric figures. The Vienna Agreement Establishing a Classification of Graphic Elements of Trademarks signed in 1973 divided the graphics that constitute a trademark into 29 major categories, 144 sub-categories and 1569 groups. Classification (1) Symbol trademark: refers to a trademark that uses some simple symbols to form a pattern; (2) Geometric figure trademark: It is a trademark composed of more abstract figures; (3) Natural figure trademark: It refers to a trademark composed of characters, animals, plants, Graphic trademarks composed of natural scenery and other natural objects. Some are based on actual photos, while others are trademarks composed of natural graphics that have been processed, refined, summarized and exaggerated. Features 1. It is relatively intuitive, artistic and contagious. 2. It is not limited by language. No matter which language people speak, they can generally understand it. Some people can call out their names at a glance, and some can leave a deep impression on people even if they cannot call them by name directly. Expression form: First, realistic. The style of the graphics is obtained by faithfully describing and simplifying it. For example, the "Temple of Heaven" brand carpet trademark is marked with a simplified pattern of the Temple of Prayer for Good Harvests in the Temple of Heaven; the second is symbolism. The trademark adopts a highly generalized, symbolic pattern similar to geometric figures and color blocks; the third is exaggeration. That is, using imagination to exaggerate a certain feature or part to form a trademark pattern. Note for application: (1) Identical or similar to the national flag, national emblem, military flag, and medals of the People's Republic of China, as well as the same name or iconic building graphics of the specific location where the central state agency is located; (2) Same as The national flag, national emblem, and military flag of a foreign country are the same or similar, except with the consent of the government of that country; (3) The flag or emblem of an intergovernmental international organization is the same as or similar, except with the consent of the organization or if it is not likely to mislead the public; (3) 4) Identical or similar to the official mark or inspection mark indicating the implementation of control and guarantee, except for authorized ones; (5) Graphics that are the same as or similar to the "Red Cross" or "Red Crescent" signs; (6) ) Graphics that are ethnically discriminatory; (7) Graphics that exaggerate propaganda and are deceptive; (8) Graphics that are harmful to socialist morals or have other adverse effects. (9) Only graphics of this product. (10) Graphics that only directly represent the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the goods. (11) Graphics lacking distinctive features. Situations to avoid: 1_ If the composition and overall appearance of the trademark graphics are similar, which may easily cause the relevant public to misunderstand the source of the goods or services, it will be determined to be a similar trademark. 2. If a trademark completely includes another person’s previously well-known or highly distinctive graphic trademark, which is likely to cause the relevant public to believe that it belongs to a series of trademarks and misunderstand the source of the goods or services, it will be determined to be a similar trademark. Role of a trademark: A trademark provides protection to the trademark owner, ensuring that it has the exclusive right to use the trademark to identify goods or services or to authorize others to use it for profit. The protection period varies, but as long as an additional fee is paid, the trademark can be renewed indefinitely beyond the time limit. Trademark protection is enforced by the courts, which in most systems have the power to stop trademark infringement. In a larger sense, trademarks allow trademark owners to gain visibility and profits, thereby motivating people to be enterprising and enterprising. Trademark protection can also prevent unfair competitors such as counterfeiters from using similarly distinctive marks to sell inferior or different products or services.

The trademark system promotes international trade by enabling competent and enterprising people to produce and sell goods and services under the fairest conditions. Inquiry method: For office inspection, go to the Access Center of the Trademark Office to inquire. The official fee for graphic inquiry: normal - 120 yuan; expedited - 240 yuan.