Current location - Trademark Inquiry Complete Network - Trademark inquiry - What words are prohibited in medical advertisements?
What words are prohibited in medical advertisements?
First of all, the management of instructions.

Article 14 Instructions and labels of medical devices shall not contain the following contents:

(1) They contain assertions or guarantees of efficacy such as "the best curative effect", "guaranteed cure", "guaranteed cure", "immediate effect" and "no toxic or side effects at all";

(2) containing absolute languages and expressions such as "the highest technology", "the most scientific", "the most advanced" and "the best";

(3) indicating the cure rate or effective rate;

(4) compared with the efficacy and safety of products of other enterprises;

(5) It contains promising language such as "insurance by insurance company" and "invalid refund";

(6) using the name and image of any unit or individual as proof or recommendation;

(7) misleading statements that make people feel that they have suffered from a certain disease, or that they will misunderstand that they will suffer from a certain disease or aggravate their illness without using the medical device, and other false, exaggerated and misleading contents;

(8) other contents prohibited by laws and regulations.

then advertising:

article 45 advertisements for medical devices shall be true and lawful, and shall not contain false, exaggerated or misleading contents.

the advertisement of medical devices shall be examined and approved by the food and drug supervision and administration department of the people's government of the province, autonomous region or municipality directly under the central government where the medical device manufacturer or the agent of imported medical devices is located, and the approval document for the advertisement of medical devices shall be obtained. Advertisers who publish advertisements for medical devices shall check the approval documents and authenticity of the advertisements in advance; Medical device advertisements that have not obtained the approval documents, whose authenticity has not been verified or whose advertising contents are inconsistent with the approval documents shall not be published. The food and drug supervision and administration departments of the people's governments of provinces, autonomous regions and municipalities directly under the Central Government shall publish and timely update the approved advertising catalogue of medical devices and the approved advertising contents.

the food and drug supervision and administration department of the people's government at or above the provincial level shall order the suspension of the production, sale, import and use of medical devices, and shall not publish advertisements involving the medical devices during the suspension period.

the examination methods for medical device advertisements shall be formulated by the food and drug supervision and administration department of the State Council in conjunction with the administrative department for industry and commerce of the State Council.