"Cabernet" is a high-end brand of Chinese wine. It is also the earliest dry red wine brand in China registered by Changyu Company. In 1931, Changyu used the grape variety cultivated by itself - Shelongzhu grape as the main wine-making raw material to brew a new taste of wine. Mr. Xu Wangzhi, then general manager of Changyu, learned from the "fusion of Chinese and Western" and "fusion of Chinese and Western" advocated by Changyu's founder Zhang Bishi. Inspired by the business philosophy of "bringing the sea to embrace all rivers", we named it "Jiebaina".
From the beginning, Changyu people have determined to build "Cabernet Dry Red" into an internationally renowned brand that can compete with "Western" brands. Changyu once published an analysis report on wine in the "Brewing Magazine" published on April 7, 1939, boldly announcing the comparison of analytical indicators between Changyu's "Cabernet Dry Red" and wines from European countries, thereby making a mark in Chinese history. For the first time, "Cabernet Red" started to compete with international famous wines.
In 1987, at the 25th Brussels World Quality Product Selection, Changyu "Cabeina" dry red won the gold medal. In 1988, Changyu "Jiebaina" won the title of "Shandong Province Quality Product". In 2001, Changyu "Cabeina" won the title of "China's Famous Quality Wine Brand" by the China Food Industry Association.
Since 2005, Changyu Cabernet has become the wine for state banquets at Diaoyutai State Guesthouse and the Great Hall of the People. In 2008, Changyu Jiebai was selected into the 30 top wine brands in the world. Edit this section | Back to top Birth In 1931, a fire broke out in Changyu Company, which burned more than half of the company, rendering it unable to produce. After research, we borrowed money from the Yantai Branch of the Bank of China at that time to meet our urgent needs. With the consent of the then president Xu Wangzhi, Xu served as (concurrently) the company's manager. Xu Wangzhi majored in liberal arts, loved literature, and had a solid foundation in literature. Even many of his colleagues in the bank also loved literature. Mr. Xu Wangzhi and Changyu employees had been troubled by the lack of a name for a high-end wine created by Changyu. At that time, Mr. Xu Wangzhi organized a group of company and bank personnel to study the name on time at the then International Club at a fixed time every week. Finally, after several discussions and screenings, they decided to adhere to the "integration of Chinese and Western" concept advocated by Zhang Bishi, the founder of Changyu, and named this high-end wine "Cabernet Dry Red", which means "bringing the sea to embrace all rivers". '''3. Jiebaina trademark'''
On September 15, 1936, Changyu Company applied for a registered trademark for "Jiebaina". On June 28, 1937, with the approval of the Trademark Office of the Ministry of Industry of the Republic of China at that time, Changyu Company officially registered the "Jiebaina" trademark. The registration certificate number is "No. 33477". This document is now in the Second Historical Archives of China in Nanjing. pavilion.
In the article "Analysis of Changyu Wine and Comparison of Wines from Various Countries" on page 18 of the second issue of "Brewing Magazine" (published on April 1, the 28th year of the Republic of China) in 1939, Changyu Company The dry red wine produced has the brand "Cabernet".
Since liberation, Changyu has registered four trademarks.
In 1959, Changyu's "Jiebaina" trademark applied for registration to the then Central Administration for Industry and Commerce and was approved for filing and use. After the promulgation of the new Trademark Law, Changyu Company applied for registration of the "Jiebaina" trademark to the National Trademark Office twice in 1985 and 1992, but was only approved for filing and was not officially registered. Because Changyu, the trademark applied for at that time contained English letters and did not comply with the provisions of the Trademark Law at that time.
In May 2001, Changyu Group Co., Ltd. filed an application for registration of the "Jiebaina" trademark with the Trademark Office of the State Administration for Industry and Commerce. After preliminary approval by the Trademark Office, it was announced and the Trademark Office approved the registration in April 2002. Edit this section | Return to top product Cabernet quality
Selected grapes, exquisite craftsmanship, and historical aging create the noble quality of Changyu Cabernet.
Changyu uses snake dragon beads as the main raw material and applies unique systematic brewing technology to blend the unique typicality of Changyu Cabernet - rich aroma, with typical pepper and black currant fruit aroma, especially It has a typical "smell of fresh cut grass after rain".
The color of Changyu Cabernet Dry Red comes from the grape itself. The unique grape skin fermentation process allows the fermented wine to soak in the natural pigments in the grape skins, forming a beautiful and attractive deep ruby ??red color.
A world-renowned wine tasting expert commented on Changyu Cabernet wine: "The wine is full-bodied, clear red, shining with colorful refraction, and its hidden complex fruit aroma of strawberry and cherry, along with It is full of brewed wine, with an excellent balance of strength and delicacy. The mature sourness fills the mouth. It is very sweet and rich. Even if you put down the wine glass for a few minutes, the fragrance is still lingering on your teeth and cheeks. Its long-lasting aroma and deliciousness are even more unforgettable. .
Cabernet Ingredients
As the saying goes, "Cabernet" products have extremely high requirements for raw materials, and its main grape variety is snake. After decades of cultivation experiments, Longzhu grapes have been proven to perform best in Yantai. This has also allowed Changyu Cabernet to form its own unique regional characteristics and taste. In other regions, due to geographical restrictions, The produced grapes cannot produce such a unique product.
At present, Changyu Company has the world’s largest grape planting base in Yantai, and its output accounts for the total amount of grapes in Yantai. 80% of the output, accounting for 70% of the total national output. The raw materials for brewing other counterfeit "Cabeina" products are complicated and the quality is uneven. The difference in raw materials is why Changyu Cabernet is still in the market despite being troubled by counterfeit products. One of the reasons for its continued popularity. About the raw material of Cabernet Sanzhu
Like the precious wines from the Bordeaux region of France, Changyu Cabernet is also a hybrid wine, which is a blend of multiple grape varieties. The left bank of Bordeaux is dominated by Cabernet Sauvignon, blended with Merlot, Cabernet Franc, Petit Verdot, etc. The right bank is dominated by Merlot, blended with Cabernet Franc, Cabernet Sauvignon, etc.; while Changyu Cabernet is blended with Cabernet Sauvignon. Mainly, blending Cabernet Sauvignon, etc. The blending ratios of different brands and different years are different, and are regarded as core secrets by various wine companies.
Like piano solos and concertos, single and blended wines are different. There is no distinction between superior and inferior, but the latter has a complex process and the talent of the winemaker is indispensable, and can better reflect the ever-changing charm of wine.
As early as 1892, Changyu introduced 124 grape varieties from abroad. After successful grafting, many new varieties have been derived, and Snake Dragon Pearl is one of them. This new variety was created by Changyu and is unique in the world. One of the main raw materials in Cabernet Dry Red is Snake Dragon Pearl. The precious wine raw material is only grown on a large scale in Yantai. Moreover, it was only in the late 1980s that the cultivation of Shelongzhu was promoted nationwide. In order to build the core technology of Changyu Cabernet, Changyu Company used modern biotechnology to produce snakes. Four different types of Longzhu varieties were selected, and modern analytical techniques such as liquid chromatography, gas chromatography, and mass spectrometry were used to determine the characteristic flavor components of Changyu Cabernet Sauvignon. , the grape sugar content is 230g/L, and the grape yield is 600kg/L. The original grape wine is deep ruby ??red, with aromas of currant, raspberry, pepper, coffee, etc., with a mellow taste, full body, and mellow and tannic quality after being stored in oak barrels. Finally, it will show a complete structure and a typical and unique style.
Similar to Cabernet Sauvignon, Cabernet Franc is more cold-tolerant, making the wine aromatic, and is not widely planted. It is one of the main grape varieties in the Bordeaux region of France. Cabernet Craftsmanship More than 70 years ago, through the efforts of two generations of Chinese winemakers, Badis Duoqi and Zhang Zizhang, Changyu Cabernet formed its own craft formula.
On the basis of the technological formula, the winemaker needs to use oak barrels with different barbecue methods and degrees of aging according to the taste changes of the new Shelongzhu wine every year, and then enter the blending process. After countless adjustments, the blending ratio of the year is determined. Subtle changes make the taste more harmonious and the color brighter.
A well-known Hong Kong wine connoisseur once said that if you carefully taste the Changyu Cabernet of each vintage, in addition to the consistent and unique flavor of Yantai Snake Dragon Pearl, you will also find the color, aroma and taste. Finding subtle surprises is where the winemaker’s talent and aura lies.
The fact that Changyu Cabernet has become a high-end brand of Chinese wine and its quality has been widely recognized by consumers is inseparable from the continuous technological innovation of Changyu generations.
For a long time, Changyu Cabernet has invested a lot of energy and resources in grape variety selection, brewing technology and equipment improvement, so that the quality of Cabernet has been continuously improved. In the 1980s, Changyu established the Cabernet Dry Red Central Laboratory, and on the basis of inheritance, perfected and understood the technical formula of Cabernet, which greatly improved the stability of the wine. In the 1990s, Changyu Technology Center carried out a lot of research on improving the quality of Cabernet. It used modern biotechnology to select and breed 4 excellent new strains from the snake dragon ball varieties. Through liquid chromatography, gas chromatography, mass spectrometry, etc. Modern analytical techniques have determined the characteristic flavor components of Changyu Cabernet.
In recent years, Changyu has invested heavily in comprehensively upgrading Cabernet’s brewing equipment: in 1998, Changyu built a 30,000-ton raw wine fermentation center, which is mainly used for the fermentation of Changyu Cabernet’s raw wine. and storage. In 2007, a Cabernet production center with an annual production capacity of 30,000 tons was built, as well as an internationally advanced filling production line capable of filling 15,000 bottles of wine per hour.
Under the protection of technological innovation, Changyu has also established a strict comprehensive quality classification system: for six pairs of wines: vineyard, grape raw materials, brewing technology, oak barrel aging, blending and bottle storage. The links that have a key impact on quality were carefully evaluated and selected at each level. Finally, Changyu Cabernet was divided into four levels: master level, collection level, special selection level and premium level. Compared with one-sided quality grading methods such as vintage and tree age, this system realizes the full control of wine quality, making the quality assessment at each level more comprehensive and objective.
Four grades of Cabernet
Preferred grade: ruby ??red; pure and elegant aroma, rich fruit aroma, oak aroma, harmonious and smooth taste. It is breed typical.
Special grade: ruby ??red; pure, elegant aroma, rich fruit aroma, rich oak aroma, smooth and mellow taste. It has structure and is typical of the breed.
Collection grade: deep ruby ??red; the aroma is pure, elegant and pleasant, with ripe berry aroma, oak aroma and wine aroma, harmonious and elegant, with aging aroma, soft entrance, round and mellow taste, and long-lasting aroma. It has a skeleton and is typical of the breed.
Master level: deep ruby ??red; pure and rich aroma, with ripe fruit aroma, blackcurrant berry aroma, rich oak aroma, oak aroma harmonious with wine aroma, aging aroma, soft entrance, The taste is round, plump and the aroma is long-lasting. It has a sense of structure and is highly typical. Edit this paragraph | Return to the top dispute In May 2001, Yantai Changyu Group Co., Ltd. filed an application for registration of the "Jiebaina" trademark with the Trademark Office of the State Administration for Industry and Commerce. After preliminary review and approval by the Trademark Office, it was announced. No one raised objections within the statutory objection period. The Trademark Office approved the registration in April 2002. The trademark registration certificate number is No. 1748888. The designated protected goods include wine, brandy, shochu, etc. , the exclusive period is until April 2012.
This move aroused opposition from wine manufacturers such as COFCO Great Wall. On July 10, 2002, the Trademark Office issued Trademark File No. (2002) No. 187 "Decision on Cancellation of the Registered Trademark No. 1748888 "Caibina", holding that "Caibina" is the name of the raw material variety of red wine. The registered trademark shall be revoked.
At the same time, several wine production companies such as Great Wall, Weilong, and Dynasty also jointly submitted applications to the Trademark Review and Adjudication Board for cancellation of registration on the grounds that "Cabernet" is the common name of wine and the main raw material for making wine, requesting the cancellation of "Cabernet" "Jiebaina" trademark.
In response to the revocation decision made by the Trademark Office, Changyu Company submitted a review request to the Trademark Review and Adjudication Board. At the same time, dispute applications filed by Great Wall and other companies are also being reviewed by the Trademark Review and Adjudication Board. On May 26, 2008, after repeated arguments and multiple rounds of reviews, the Trademark Review and Adjudication Board made Decision No. 05143 (2008) revoking the Trademark Office’s Decision No. 187 and rejected the revocation request from Great Wall and other units. Trademark Dispute Ruling No. 05115 of Shang Ping Zi (2008) upholds Changyu Company’s trademark registration No. 1748888 “Jiebaina” registered on Class 33 wine (beverage) and other commodities. Decision No. 05143 has taken legal effect. At present, the "Jiebaina" trademark is still a valid registered trademark.
Due to dissatisfaction with the ruling of the Trademark Review and Adjudication Board, in June 2008, COFCO Liquor Company, Weilong Company (the company withdrew the lawsuit during the trial of the case), Dynasty Company, and Great Wall Company filed a lawsuit against Beijing No. 1 Middle School The court filed an administrative lawsuit. In October 2008, the court held two public hearings on the case, and after more than a year, it recently made a first-instance judgment. Is "Cabernet" a common name?
Obviously, the focus of the conflict between the two parties is the dispute over the brand and variety of Cabernet.
According to the provisions of my country's trademark law, the common name It refers to the product name regulated by national standards and industry standards or established by convention.
First, "Cabernet" is Changyu's original trademark in the 1930s, not a translation of "cabernet". , the French word "cabernet" has many translations, such as "Cabernet", "Cabernet", "Cabernet", etc. "Cabernet" and "cabernet" do not form a fixed correspondence. .
Second, in all domestic and international standards related to grape varieties, there is no statement that "Cabernet" and "cabernet" are grape varieties and strains.
Third, in the International Organization of Vine and Wine (OIV) regulations and national wine standards, dry red wine, sweet white wine, etc. are common names for wine, and no wine is classified as "Cabernet type wine".
Expert Opinions from Authoritative Departments
The Grape Branch of the Chinese Agricultural Society gave the same conclusion on this dispute: “Among the nearly one thousand grape varieties that have been published in China, There is no such variety as Cabernet, and the variety name Cabernet has never been used in the national grape academia and production. "As for the strain issue, among all the nutritional strains of Chinese and foreign wine grape varieties, the name of Cabernet nutritional strain or strain has never appeared. ”
“The provisions of the GB15037-2006 national wine standard that are consistent with the regulations of the International Organization of Vine and Wine (OIV): the names of wines are classified according to color and are divided into white wine, rosé wine, and red wine; Sugar content is classified into dry, semi-dry, semi-sweet and sweet types. Therefore, dry red wine, sweet white wine, etc. are all common names for wine, and no wine is classified as 'Cabernet wine', so 'Cabernet' is not a common name for the product," the China Winemaking Industry Association affirmed He told reporters, “Defining ‘Cabernet’ as a common name is inconsistent with internationally accepted norms and guidelines. ”
Legal experts believe: “There was a Supreme Court decision four or five years ago that raised the issue of how to distinguish unique names or common names. A unique name refers to a product name that is not commonly used for related products, has significant distinctive features, and enables consumers to distinguish the product from similar products of other operators through its use on the product. Due to long-term historical reasons, Changyu Jiebina has not been registered as a trademark since the founding of the People's Republic of China, but it has been used in this state.
The use of Changyu Jiebina has distinctive and distinctive features, which can distinguish it from other similar products. It already has the attributes of a trademark and does not belong to a common name. ”
Chinese Horticultural Society Grape and Wine Branch: “Cabernet” is not the name of a grape variety. According to the naming and recognition standards of grape varieties by my country’s crop and horticulture circles, there is no name for a grape variety It’s called “Cabernet”. Secondly, “Cabernet” is not a collective name for grape varieties (or varieties). In our country, Cabernet Sauvignon, Cabernet Franc and Cabernet Sauvignon are three completely independent grape varieties. "Cabernet" does not conform to the concept of grape strains, and it is incorrect to classify the above three varieties into one strain.
Wang Qi, secretary-general of the China Winemaking Industry Association, believes that "Cabernet" has developed in 70 years After such a process, if Changyu's efforts on Cabernet are completely negated, it will not only harm a company, but also cause greater losses to the Chinese wine industry." Wang Qi also believes that innovation should be encouraged, protected, and individual corporate brands respected. , is to protect China’s wine industry.
Huang Yibiao, a senior lawyer at Beijing Wanhuida Law Firm, believes that since "Cabernet" is not a grape variety or strain, it cannot be used as a common name for grape raw materials.
Feng Xiaoqing, deputy director of the Intellectual Property Research Center of China University of Political Science and Law, believes that there is a corresponding relationship between social public interests and individual interests, and social public interests are accessible to an unspecified majority. The interests shared by all parties are a kind of public resource, and the two should be protected in a balanced way: individual interests cannot be harmed in the name of public interests.
Dong Baolin, director of the Expert Committee of the China Trademark Association of the State Administration for Industry and Commerce and vice president of the Beijing Intellectual Property Research Association, believes that if the "Jie Baina" dispute continues and is not handled properly, it will not only damage Changyu Company A company’s trademark rights. If "Cabernet" is made into a generic name, foreign wine manufacturers can also use it. In this way, a national brand that Chinese enterprises have cultivated with great difficulty will disappear, which will further affect the competitiveness of our national brands in the international market. The origin of Jie Baina's misunderstanding can be traced back to 1956.
After the founding of the People’s Republic of China, Changyu actually assumed the important task of serving as the national wine training base. At that time, according to the instructions of the Ministry of Light Industry, Changyu Company was responsible for hosting the Wine and Wine University, which trained wine-making professionals nationwide for the country, and used Changyu Company as a teaching base.
In order to facilitate lectures and on-site teaching, teachers and technical workers habitually refer to the raw wine brewed from grape varieties such as Cabernet Sauvignon, Cabernet Franc and Cabernet Sauvignon as "Cabernet" at the workshop site. liquor. Therefore, some students mistakenly believed that the above-mentioned grape varieties are called "Cabernet", which left hidden dangers for subsequent erroneous statements about Cabernet.
According to reports, from the 1930s to the 1980s, there was no mention of "Cabernet" as a variety in various national books and periodicals. It was not until the 1980s that this statement appeared in some books and periodicals. Cabernet Sauvignon was called Cabernet, and Cabernet Franc was called Cabernet Sauvignon and Camenette. This was because there was not much information about wine in China at that time, and the translation There is a deviation in this, which to some extent misleads some authors. Therefore, the subsequent opinions about Jiebaina were so confusing that the dispute over Jiebaina had an opportunity to take advantage of it. ?8?5
The essence of the Jiebaina dispute
For more than 70 years, Changyu Company has always used 'Jiebaina' as a brand and a registered trademark, which has an indispensable Denied continuity. The vitality of the "Jiebaina" trademark is also one of the few in the history of China's national industrial trademarks. A few other companies plagiarized and imitated Changyu's Cabernet dry red wine. Their products were produced in the late 1990s. Just because a few companies plagiarized and imitated Cabernet in recent years does not mean it is a grape variety or strain. Or the common name of the goods, but deny a trademark with a vitality of 70 years.
However, the battle over Jie Baina may no longer be limited to the dispute over trademark registration! In a larger sense, the essence of this debate is whether the fundamental interests of consumers can be guaranteed.
“Actually, the most serious losses are from consumers!” An industry expert pointedly pointed out, “More than 30 Cabernets are swarming up, ranging from more than 10 yuan to more than 80 yuan, and consumers will be dazzled by them. Authenticity.”
An industry veteran believes that if Changyu successfully registers Cabernet, it will be a heavy blow to the wine industry!
It seems that consumer interests and industry interests are the focus of the debate!
However, an industry expert has a very different view. He believes that, in essence, the real interests that are harmed are only the interests of some small groups in the industry who are counterfeiting Cabernet dry red. They cannot represent the entire industry. industry interests. In the long run, the interests of the industry and the interests of consumers should reach the same goal.
In fact, the reason why Changyu Cabernet has a long history, a strong market and various honors is because it is the real image of Cabernet in the minds of consumers.
Overview of the progress of the Changyu Jiebaina trademark case
In May 2001, Changyu applied to the Trademark Review and Adjudication Board for the registration of the "Jiebaina" trademark; in April 2002, the State Trademark Office issued the registration However, due to joint opposition from enterprises in the industry, the State Trademark Office revoked the registered trademark three months later. Changyu expressed dissatisfaction, and the case has since entered a lengthy administrative review.
In June 2008, the Trademark Review and Adjudication Board ruled that "Cabernet" is not a common name for grape varieties or products commonly used in the industry, but is a wine trademark owned by Changyu Group.
In the same month, more than a dozen wine production companies including Great Wall, Weilong, and Dynasty protested. They believed that "Cabernet" is the common name of wine, the main raw material for making wine, and a public resource of the industry. No company has the right to privately possess it. They subsequently filed a joint lawsuit with the Beijing No. 1 Intermediate People's Court. .
On December 30, 2009, the Beijing No. 1 Intermediate People's Court issued the first-instance judgment on the case. The court held that since the plaintiff and the third party submitted a large amount of evidence during the litigation process that may affect the outcome of the substantive decision of the case, if it is not considered, it will not be conducive to the protection of the legitimate rights and interests of both parties, especially the possibility of harming social welfare. * interests, therefore, the judgment is to revoke the defendant’s Trademark Review and Adjudication Board’s ruling No. 05115, and make a new ruling based on considering the new evidence submitted by the parties.
Feng Xiaoqing, deputy director of the Intellectual Property Research Center of China University of Political Science and Law, said in an interview with a reporter from China Intellectual Property News: The first-instance judgment only requires the Trademark Review and Adjudication Board to re-ruminate "the trademark dispute request submitted by COFCO Great Wall", and is not a direct judgment. Who wins and who loses in the trademark dispute? The legal procedures of this case have not yet been completed. The legal effect of the current "Jiebaina" trademark registration will not change in any way. Edit this paragraph | Back to top events In 1937, Changyu obtained the approval of the trademark registration application from the then "Trademark Office of the Ministry of Industry and Commerce of the Republic of China", officially registered the "Jiebaina" trademark and obtained the registration certificate. What is now well-documented is the article "Analysis of Changyu Wine and Comparison with Wines from Other Countries" on page 18 of the second issue of "Brewing Magazine" (published on April 1, the 28th year of the Republic of China) in 1939. Among the red wines, there are brands such as "Cabernet", "Red Rose" and "Pu Tianhong" and the label patterns of Changyu's "Cabernet" dry red wine at that time.
The "Brewing Magazine" published on April 7, 1939 published an analysis report on wine, announcing the comparison of analytical indicators between Changyu Cabernet dry red and wines from European countries. In China For the first time in history, "Cabernet Red" has begun to compete with international famous wines.
Since 1959, with the strong support of the state, the production of Cabernet dry red wine has been continuously developed. The "Cabernet" trademark designed by *** at that time paid tribute to the then central government. The Administrative Bureau applied for registration, and the Central State Administrative Bureau also responded with approval.
In 1980, based on the new product development plan submitted by Changyu Company, the Yantai Municipal Science and Technology Commission approved the official launch of a project to develop a new dry red wine process. Ms. Chen Puxian, my country's famous wine expert and former chief engineer of Changyu, developed a new process and improved the formula on the basis of the original Cabernet dry red, which significantly improved the stability of "Cabernet dry red" and ended the trend of high-end wines in China. Lack of core technology history over the years.
In 1982, the new Changyu Cabernet dry red wine was born after improving the technology. The sensory indicators and various physical and chemical indicators of Changyu Cabernet dry red wine have reached international standards, and its quality is comparable to famous brands of similar products in the world.
In the autumn of 1983, Mr. Aman Lin, a professor at the American Wine Academy who was invited by the Ministry of Light Industry to give lectures in China, praised Changyu Cabernet dry red wine after tasting it. It has the qualification of international high-end wine.
In 1987, Changyu Cabernet dry red wine won the gold medal at the 25th World Quality Product Selection in Brussels, Belgium. In the national evaluation of similar products, Changyu Cabernet Dry Red has always been the first brand.
In 1999, at the China Culture Week in Paris on June 1, jointly organized by the State Council Information Office and UNESCO, Changyu Cabernet premium dry red grape was designated as the only exclusive wine for the banquet. The expert committee of the Food Industry Association made a comprehensive evaluation and was recognized as a "famous brand of high-quality wine in China".
At the opening celebration dinner of the 1999 "Fortune" Forum held in Shanghai in 1999, Changyu "Cabernet" was designated as the only exclusive wine for the banquet. CEOs of the all-powerful Fortune 500 companies tasted an authentic Chinese product - Changyu "Jie Baina" dry red.
On April 13, 2002, Changyu's "Jiebaina" trademark was successfully registered, and the registration certificate was officially issued.
In 2005, Changyu Cabernet won the SAWA "Asia's Best Wine" award.
From 2005 to 2007, it became the only designated wine for the "Boao Forum for Asia" for three consecutive years. Mr. Bill Gates highly praised Changyu Cabernet!
In 2006, Changyu Cabernet created five "firsts" in Europe:
For the first time, it entered more than 3,000 supermarkets in Europe, such as PLUS, etc.
For the first time Entering European wine stores, including KARSTADT and individual stores located in different cities
First time - entering the European mail order system, such as HAWESKO mail order company with 1 million households
First time Entering European hotels, especially five-star hotels such as FOUR SEASONS, LOUIS, C, JACOB
Entering Lufthansa’s first class cabin for the first time
In 2008, Changyu Jiebai was selected 30 top wine brands in the world.