in the 199s, Chow Tai Fook began to expand into the Chinese mainland market. In August 1998, Chow Tai Fook's first franchise store in China was opened in Guiyou Shopping Mall in Jianguomen, Beijing. Since then, Chow Tai Fook's domestic business has entered a period of rapid development. In December, 22, Chow Tai Fook opened the Guangzhou Head Office in Beijing Road Pedestrian Street, which is also Chow Tai Fook's 1th franchise store in China. In July 24, Chow Tai Fook opened its 2th franchise store in Shanghai Jiuguang Department Store. At present, Chow Tai Fook has more than 5 branches in China.
Chow Tai Fook not only has a long history, but also strives for innovation. It is always at the tip of the new jewelry trend, catering to the needs of consumers and leading the fashion of jewelry consumption. In response to the needs of young consumers, Chow Tai Fook launched its new generation brand-CTF 2, focusing on the young accessories market. Its design and materials are based on trends, innovation and diversification, highlighting the unique temperament and taste of the young generation. The number of ctf2 mainland counters and franchise stores has grown to nearly 18.
24 is the 75th anniversary of Chow Tai Fook Jewellery and Gold Store. At the grand celebration to celebrate Chow Tai Fook's "Diamond Jubilee" year, Chow Tai Fook solemnly launched a brand-new brand logo, which fully reflected Chow Tai Fook's strong strength, steady goodwill and creative and fashionable characteristics. The idea of the new brand logo comes from the first letter "C" of Chow Tai Fook (Chow Tai Fook's English name), and the main pattern consists of two Chinese characters "C" inside and outside: the round and powerful oval capital letter "C" contains a beautiful small letter "C", which vividly shows Chow Tai Fook's strength and confidence in the perfect unity of classics and fashion, rich experience and unlimited creativity, and highlights Chow Tai Fook's comprehensive integration in.
Chow Tai Fook has many experienced and sharp-witted professional designers. They often visit large-scale jewelry exhibitions around the world to feel the fashion and inspire, and their excellent works have won many awards in various international jewelry design competitions.
Chow Tai Fook also has its own diamond and jewelry processing factory, which produces and manufactures all kinds of jewelry by itself, forming a "one-stop" of raw material procurement, production, goods sales and after-sales service to ensure the provision of excellent products and services to customers. Chow Tai Fook also invested in setting up a diamond grinding factory in South Africa, specializing in diamond cutting and polishing. As a result, it obtained the right to distribute rough stone processing and rough diamond distribution from De Beers, the world's largest supplier of rough diamonds, and became one of 93 international authoritative diamond dealers in De Beers (now DTC Diamond Sales Center).
for more than 7 years, Chow Tai Fook has been adhering to the business philosophy of "quality goods at reasonable prices" and has made outstanding contributions to the development of jewelry industry. In 1956, 999.9 pure gold jewelry was first created by Mr. Zheng Yutong, and it was stipulated as the fineness standard of gold jewelry in Hong Kong in the gold products legislation of the Hong Kong government in 1984. In the 199s, Chow Tai Fook innovatively carried out the policy of "one price for jewelry", and set the price of goods at direct cost plus reasonable profit, so that customers can get high-quality products at preferential prices and truly experience the feeling of genuine goods, which won the trust and support of the community and laid a solid foundation for Chow Tai Fook's leading position in the same industry.
For a long time, Chow Tai Fook not only has good sales performance, but also provides comprehensive quality services to consumers. It has always been appreciated by peers and customers, won numerous awards in various types of service industries, and its brand value has been continuously improved.
In 21, Chow Tai Fook won the "21 Service Retailer Award" organized by Hong Kong Retail Management Association. In 22, Chow Tai Fook stood out from 71 organizations in Hong Kong and won the "Tourism Service Award of Hong Kong Tourism Board in 22", and was selected as one of the "Top Ten Famous Brands in Hong Kong" in the election of top ten famous brands in Hong Kong. It is also the first and only brand in the jewelry industry in Hong Kong to win this honor.
In p>24, Chow Tai Fook ranked 66th in the list of "China 5 Most Valuable Brands" jointly sponsored by the World Brand Lab and the World Economic Forum, with a brand value of 6.963 billion RMB, and was the only brand in the top 2 that mainly focused on jewelry.
in April, 25, according to the statistical results of the survey on commodity sales of large retail enterprises in China in 24 released by China Business Federation and China National Business Information Center, Chow Tai Fook won the title of "the first comprehensive market share of similar products in 24".
in June p>25, the trademark of Chow Tai Fook Jewellery (Shenzhen) Co., Ltd. was recognized as "China Famous Trademark" by the Trademark Office of the State Administration for Industry and Commerce.
in August, 25, Chow Tai Fook ranked 58th in the 25 China 5 Most Valuable Brands list released at the World Brand Congress jointly sponsored by World Brand Lab and World Managers Weekly, with a value of 8.275 billion, and it was the only jewelry brand in the top 2.
in October, 25, Chow Tai Fook was successfully selected as the "Top Brand List in China" in the 25 "21st Century Luxury Brand List" jointly organized by 21st century business herald, a top financial media in China, and GALLUP ORGANIZATION, a world-renowned consultancy.
in April, 26, the statistical results of the survey on commodity sales of large retail enterprises in China in 25 released by China Business Federation and China National Business Information Center revealed that Chow Tai Fook was once again awarded "the first comprehensive market share of similar products in 25" and "the top ten industrial brands favored by retail enterprises in 25".
In p>26, Chow Tai Fook rose from the 58th place in 25 to the 56th place in the "China 5 Most Valuable Brands" jointly evaluated by World Brand Lab and World Managers Weekly, with a value of 8.275 billion to 8.66 billion, and remained the only jewelry brand in the top 2.
in March, 27, according to the latest statistical monitoring results of China Business Federation and China National Business Information Center, Chow Tai Fook ranked first in the comprehensive market share of jewelry products in China in 26, and also ranked first in the comprehensive market share of jewelry products in China for three consecutive years!