imitation or partial imitation of other people's trademarks will make their own trademarks lose originality. If someone else has registered the trademark "Dream of Red Mansions" on alcoholic products, you will not only lose your originality, but also find it difficult to approve the registration application.

(2) moderate complexity, easy to read and remember.

It is necessary to give full consideration to the ease of recognition and memory, and pay attention to the fact that words or graphics are too simple to lose their distinctive features.

(3) Suggest characteristics and reflect creativity.

it should be associated with the goods or services designated by the trademark, so as to remind people of the characteristics of the goods or services and fully reflect the conception of the trademark.

(4) Combined with decoration, the priorities are clear.

LOGO and logo are the products of modern economy, which are different from the ancient imprint. Modern logo carries the intangible assets of enterprises and is the medium of comprehensive information transmission of enterprises. As the most important part of enterprise CIS strategy, logo is the most widely used, the most frequent and the most critical element in the process of corporate image transmission. The strong overall strength, perfect management mechanism, high-quality products and services of the enterprise are all contained in the logo, and they are deeply left in the hearts of the audience through constant stimulation and repeated portrayal.