The new logo of Shaoxing Bank is named "Orchid Label", with the word "Xing" in Shaoxing as the main creative element, supplemented by auxiliary elements such as orchids, clear water and fan-shaped windows representing Shaoxing's regional cultural characteristics, which is modern, fresh and dazzling. "Orchid" is not only a flower in Shaoxing, but also a symbol of Shaoxing's regional culture and spirit. It is also the name and registered trademark of Shaoxing Bank's bank card. Its temperament and conduct also reflect Shaoxing Bank's core values of "preserving ambition by trees, being authentic by quality" and "being rich in things and keeping healthy by sincerity".

In the new logo of the bank, the "department window" with local flavor explains that the bank is a public service window, and the expanded department window reflects the high-quality and extensive service radiation of Shaoxing Bank and the spirit of being local and pioneering and innovative. Extending the word "xing" shows the meaning of prosperity, which means the future development and prosperity of Shaoxing Bank. "Blue" is the color of the sky and ocean, which shows that Shaoxing Bank has a broader and deeper development space. Blue is the representative and symbol of science and technology, which reflects the importance Shaoxing Bank attaches to the development of science and technology and is the ideal pursuit of building a modern international bank. Blue is a symbol of rational thinking, which shows that Shaoxing Bank is taking the road of risk prevention and steady development.