“3N” Brand Interpretation, LOGO Design and VI Image Design 1. Project Overview

1. Project Name:

“3N” Brand Interpretation, LOGO Design and VI image design

Remarks: "3N" has become an internationally registered trademark covering the United States, and its products include body reflective logos (body stickers), high-strength grade, engineering grade, license plate grade, advertising grade, etc. Various levels and types of reflective films; high-brightness TCⅠ type, high-brightness TCⅡ type, high-brightness chemical fiber type I, high-brightness chemical fiber type II, Puliang TC, Puliang chemical fiber, various color series and other reflective cloths; as well as reflective signs, Signs, luminous films, reflective lattice sheets, reflective leather, reflective vests, reflective thermal stickers and other reflective products

2. Company name: Changzhou Huawei Reflective Materials Co., Ltd.

3. Company English name: Huawei Reflective Materials Co., Ltd.

4. Company business: Huawei Reflective Materials Co., Ltd. is a professional industrial and trade enterprise engaged in the research, production, and sales of various reflective materials and their products.

5. Company background:

3N reflective material products have high requirements and a high starting point. They have always regarded product quality as the lifeline of the enterprise and its responsibility to produce products that meet customer requirements. Its products Its retroreflective performance, chromaticity, glass performance, salt spray resistance and other indicators all meet or exceed national standards. Its appearance and some physical properties have exceeded national standards. The products have been widely used in highways, railways, airports, ports and airlines, In the fields of mining, fire protection, environmental protection, advertising, vehicle license plates and other fields, it is used to produce various reflective signs, signs and various billboards, and is widely used in civilian products.

2. Design project requirements:

1. Interpretation of the 3N brand connotation and reflect the value and benefits delivered by 3N brand products to customers.

2. The LOGO highlights the temperament of international quality, is stable and majestic, conforms to the company's industry application, and has a strong visual impact.

3. The LOGO requires unique creativity, easy to understand, remember, and identify. The most important thing is to reflect the characteristics of reflective materials.

4. The basic LOGO/VI application design should indicate standard words, use standard colors, and provide a variety of color schemes for reference.

5. The winning designer must provide original files in AI, CDR, PSD and other formats, which should be vector graphics.

6. Simple VI design (please complete part of the company's VI design based on the basic elements of the company's LOGO)

Business card design; letter paper design; brochure; application on the company website LOGO on; company plan template (electronic document template, such as: WORD template footer and header design, plan cover, PPT template, EMAIL signature, etc.). Vehicle stickers, factory signage, work clothes, work badges, etc.

7. Other application parts of marketing (such as product manuals, investment brochures, color single pages, KT boards, X display racks, posters, etc.)

3.

Intellectual Property Statement:

1. The designed work should be original. The LOGO has not been registered with the National Trademark Office. The designed work is original, published for the first time, and does not infringe on others. Copyright; if there is any infringement of the copyright of others, the designer shall bear all legal responsibilities.

2. If the bid is won, the designer must provide a complete plan of the design work required above, including various vector graphic source files and fonts used, to facilitate modification, improvement and printing.

3. For the winning design work, after we pay the design and production fee, we will own the intellectual property rights of the work, including copyright, use rights, publishing rights, etc., and have the right to modify, combine and apply the design work .

4. Once a design work is adopted, the ownership, modification rights and usage rights belong to us. The designer may not use the design work anywhere else, including but not limited to copyright, usage rights and publishing rights. and the right to modify, combine, and apply design works. Once a design work is adopted, the ownership, modification rights and usage rights belong to the company. The designer is not allowed to use the work anywhere else, otherwise it will constitute infringement. The company reserves the right to pursue the legal liability of the designer in accordance with the law.

5. After the collection results are announced, unused works can be dealt with on their own.

6. Those who participate in this design task are deemed to agree to all the above statements.