1. The main means of profit for portals is advertising, which automatically falls into the protection of advertising companies. For example, pay-per-click advertisement 35113 and commercial information 35119 provided through websites are the standard products of Internet technology enterprises in the network era.
2. No matter whether the company is engaged in products or services, if it wants to open its own franchise chain store, it also needs to strengthen the protection of Category 35. The key points are "franchising business management 3596, import and export agent 355, promoting others 3571, purchasing others (buying goods or services for other enterprises) 3585, and marketing 3516".
3. companies that plan to carry out the above six related businesses or other related companies.
4. Internet companies must register the 35th class trademark. If you have a website, you must register the 35th trademark. Although this is a bit absolute, under the principle of "registration first" in China, the 35th kind of trademark can't be ignored. After all, there is another saying, it is called "missing notes will ruin life".
The contents of the 35th class trademark are as follows:
The registration of the 35th class trademark includes 9 groups, namely, 351 advertisement, 352 business administration auxiliary industry, 353 promotion for others, 354 personnel management auxiliary industry, 355 business enterprise migration, 356 office affairs, 357 accounting, 358 single service, 359 medicine and medical supplies retail or wholesale service.
In fact, the 35th category of registered trademarks mainly focuses on advertising sales, which at least includes:
selling for others, advertising, accounting, import and export agency, business management of franchising, personnel management consulting, displaying goods on communication media for retail purposes, purchasing for others, business enterprise migration, marketing, seeking sponsorship, providing online markets for buyers and sellers of goods and services, and online advertisements on computer networks. We can generally divide it into two types, one is a company that mainly produces and sells goods, and the other is a company that mainly provides certain services, while the 35th type of trademark registration is just between the areas of commodity trademark category and service trademark category, which is almost a trademark category that any merchant will involve in the business process. Moreover, in the trade of trademark registration, the 35th registered trademark is also called universal trademark.
Legal basis:
General Principles of the People's Republic of China and the Civil Law
Article 96 Legal persons, individual industrial and commercial households and individual partnerships obtain the exclusive right to use trademarks according to law and are protected by law.
Article 57 of the Trademark Law of the People's Republic of China
Any of the following acts is an infringement of the exclusive right to use a registered trademark:
(1) Using a trademark identical to its registered trademark on the same commodity without the permission of the trademark registrant;
(2) without the permission of the trademark registrant, using a trademark similar to its registered trademark on the same commodity, or using a trademark identical to or similar to its registered trademark on similar commodities may easily lead to confusion;
(3) selling goods that infringe upon the exclusive right to use a registered trademark;
(4) Forging or unauthorized manufacturing of registered trademark marks of others or selling forged or unauthorized registered trademark marks;
(5) changing its registered trademark without the consent of the trademark registrant and putting the goods with the changed trademark on the market again;
(6) intentionally providing convenient conditions for the infringement of the exclusive right to use a trademark of others and helping others to commit the infringement of the exclusive right to use a trademark;
(7) causing other damage to the exclusive right to use a registered trademark of others.