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Can trademarks be licensed?

Yes, the use of trademarks can be authorized to others. Trademark authorization, also known as trademark license, means that the trademark registrant authorizes others to use its registered trademark by signing a trademark use authorization contract. The authorized person engages in business activities (usually producing and selling a certain product or providing a certain service) as stipulated in the contract, and pays the corresponding fees - royalties - to the authorized person.

Legal Basis

Article 39 of the Trademark Law

The owner of a registered trademark may transfer his registered trademark to another person within the scope permitted by law. All; or enterprises shall go through the procedures for transferring registered trademarks due to merger, separation or merger.