Fila is an Italian brand.

FILA, whose Chinese name is Fila, was founded in the small town of Biella, Italy in 1911. Now a century-old sports fashion brand, FILA is a textile and knitting clothing brand founded by the FILA brothers. In the 1970s, in order to cope with diversified development, FILA turned to sportswear and successively developed tennis, golf, fitness, skiing, mountaineering, basketball and other series. FILA products are currently sold in more than 30 countries including Italy, the United Kingdom, Germany, France, the United States, China, Japan, South Korea, Brazil, and Russia.

The FILA brand was first introduced to the Chinese market by Hong Kong Lien Asia in September 2005. In 2006, the first FILA flagship store opened in Shanghai.

FILA's trademark design

Trademark FILA Sporting Goods Company in Rome, Italy hired a Japanese designer in 1972 to design the trademark for fila. So the trademark with the letter f as the main element came out, and was greatly appreciated by Fila’s Italian boss.

This F letter is very creative, using beautiful and plump geometric patterns, with a strong artistic beauty, which is consistent with Italy's long-standing artistic atmosphere. Therefore, to this day, fila still has no plans to change its trademark. In 1973, Japanese designer Mr. Ishin designed Fila’s F-box logo under the guidance of Dr. Enrico Franchi. Fila boldly uses colorful and eye-catching patterns to give ordinary tennis sportswear an intriguing artistic aesthetic.

Reference for the above content? Baidu Encyclopedia-FILA