Can it be understood as brand value?
Market research company Millward Brown recently selected the top 100 global brands in 2008. As a result, Google topped the list with a brand value of US$86.1 billion, while China Mobile ranked fifth.
The ranking shows that Google’s brand value is US$86.1 billion, ranking first. General Electric ranks second with a brand value of US$71.4 billion; Microsoft ranks third with a brand value of US$70.8 billion; Coca-Cola ranks fourth with a brand value of US$58.2 billion; and China Mobile ranks fifth with a brand value of US$57.2 billion. .
In fact, compared with the 2007 ranking, the top five rankings have not changed at all. However, the brand value of each company has increased, ranging from 15% to 39%.
In addition, IBM ranked sixth, with a brand value of US$55.3 billion, a year-on-year increase of 65%; Apple ranked seventh, with a brand value of US$55.2 billion, a year-on-year increase of 123%.
McDonald’s ranked eighth, with a brand value of US$49.5 billion, a year-on-year increase of 49%; Nokia ranked ninth, with a brand value of US$44 billion, a year-on-year increase of 39%; Marlboro ranked tenth, with a brand value of US$37.3 billion. , down 5% year-on-year.
Ranking Brand Brand Value Brand Value Change Official On-line
1 Google Google 86,057 30%Official On-line Forum of Finance Management School of SIFT, o7 Z5 z3 w$ m. A
2 GE General Electric 71,379 15% release - 1 Z$ q/ g& t {/ h) H+ N2 `
3 Microsoft Microsoft 70,887 29%) b4 j2 T' r2 G g- \) A
4 Coca-Cola (1) Coca-Cola 58,208 17%
5 China MobileChina Mobile 57,225 39%2 u _& O5 {! T& i. M4 C
6 IBM 55,335 65%Official On-line Forum of Finance Management School of SIFT0 M- j7 w3 F4 K2 a0 U$ u5 _4 y
7 Apple Apple 55,206 123%www. fofee.com; v; B+ R/ H5 s0 }/ H
8 McDonald's McDonald's 49,499 49%( %
10 Marlboro Marlboro 37,324 -5%: j6 w. k; ~9 P8 Q- B5 M
11 Vodafone Vodafone 36,962 75%www.fofee.com9 @, u( A' r! l4 |
12 Toyota Toyota 35,134 5%; u& G- h' I1 K8 k) ?
13 Wal-Mart Wal-Mart 34,547 -6%9 j+ _# c5 K3 O8 ?% Z5 b4 v. O
14 Bank of America Bank of America 33,092 15%www.fofee.com# u( V X$ i( v, \/ ]/ C$ T" f< /p>
15 Citi Citigroup 30,318 -10%
16 HP HP 29,278 17%& X5 ~; M' O7 {2 b1 u2 v
17 BMW BMW 28,015 9 %
18 ICBC Industrial and Commercial Bank of China 28,004 70%
19 Louis Vuitton Louis Vuitton 25,739 13%
20 American Express American Express
24,816 7%7 I4 U2 l( G4 ~. F# q
21 Wells Fargo Wales Fargo 24,739 2%
22 Cisco Cisco 24,101 28%
23 Disney 23,705 5%
24 UPS The world's leading express delivery company 23,610 -4% www.fofee.com' w/ n) v
25 Tesco 23,208 39%
26 Oracle Oracle 22,904 29% ( ~* s" Z& t w) R
27 Intel Intel 22,027 18%
28 Porsche Porsche 21,718 62%' M2 K h: ] 5 N
29 SAP German SPA company 21,669 20% release - 4 V, s& I+ f) L. J D. M+ r: `5 N L
30 Gillette Gillette 21,523 20%
31 China Construction Bank China Construction Bank 19,603 82%- @0 w) d1 N/ z' u0 n9 ?4 Z7 z
32 Bank of China Bank of China 19,418 42 %www.fofee.com1 m2 d4 h, e. Bank of Canada Royal Bank of Canada 18,995 39%www.fofee.com3 a* p4 K/ i. l5 |# u$ w: a
35 HSBC HSBC 18,479 6%Official On-line Forum of Finance Management School of SIFT6 J$ A w$ W" c9 C7 ]! H
36 Mercedes Mercedes (Benz) 18,044 1%, z, O$ T: A9 A9 r) V m
37 Honda Honda16,649 8%Official On-line Forum of Finance Management School of SIFT z" v# _) o% I! n) H3 a# d/ U
38 L'Oréal L'Oréal 16,459 34%9 l C. z6 U' }6 b7 h4 e
39 Pepsi(2) Pepsi 15,404 15%; r( u4 Z+ V) G/ S/ x
40 Home Depot Home Depot 15,378 -16%www.fofee.com# v k, [
8 @+ \
41 Dell Dell 15,288 10%
42 Deutsche Bank Deutsche Bank 15,104 14%
43 ING(3) Yige 15,080 31%+ D- ]8 k: C" G4 O2 D
44 Carrefour 15,057 29% release - 8 C4 Q" I5 h3 F2 n- `) F" A) u
45 NTT DoCoMo (Japan's largest and the world's leading mobile communications company) 15,048 11%发飞－; y% P8 E+ ^2 a& B* I" m
46 Target (the second largest retailer in the United States) 14,738 27%
47 Siemens Siemens 14,665 61%
48 Banco Santander Spain’s Santander Bank 14,549 20%www.fofee.com/ Y( j8 U# e/ B y( c . d* b
49 Accenture Accenture 14,137 34%
50 Orange A French communications operator 14,093 42%$ \/ f2 \% R" G; j
< p>51 BlackBerry 13,734 390%# p# L" |: P3 l. - c7 }) s8 line Forum of Finance Management School of SIFT- r/ J& k" j9 I1 ]57 Goldman Sachs 11,944 45%
58 Samsung 11,870 -7%
59 Nissan 11,707 5%
60 Marks & Spencer 11,600 22% Release-# N+ m- G- N4 x3 }$ O
61 Amazon 11,511 93%3 }& U. z ; F3 p% k4 ?- V/ T0 t r
62 Yahoo! 11,465 -13%
63 Morgan Stanley 11,327 1%
>
64 UBS 11,220 -3%
65 eBay 11,200 -13%! j% C7 T( I3 \
66 H&M 11,182 28%
67 Wachovia 11,022 10% free -: q) h8 M* N" q) E! u+ n
68 Ford 10,971 -13%
69 Chevrolet 10,862 -3%' Y8 | , `: U& d: y
70 Budweiser(4) 10,839 9%
71 Colgate 10,576 37%Official On-line Forum of Finance Management School of SIFT2 @0 ~' ^ ) L7 Lynch 9,802 -16%3 N0 H' ?" J; _
75 JP Morgan 9,762 15%
76 Hermès 9,631 39%www.fofee.com! w. V$ x * E# ?9 ^1 r6 C
77 BBVA 9,457 N/A% c# J0 A- P5 S1 w/ h, C
78 State Farm 9,425 8%+ ~& Q+ c2 B2 P( t
79 Gucci 9,341 43%
80 Cartier 9,285 32%9 `4 R; {3 D2 f- U2 B5 \
81 FedEx 9,273 0%* l9 D( C1 ?5 j6 V3 Y, s
82 Tide 9,123 N/A
83 T-Mobile 8,940 11%
84 Zara 8,682 34%
85 Chanel 8,656 15%
86 IKEA 8,507 15%
87 Ariel
8,437 N/A. \( `/ Y5 S
89 MTS 8,077 N/A" M2 ]% K* {& j
90 Esprit 7,907 46%
91 TIM 7,903 -6 %# G9 i- n4 a+ v2 o0 y, `
92 Motorola 7,575 -30%
93 Barclays 7,382 12%
94 Avon 7,209 10%Official On-line Forum of Finance Management School of SIFT+ Z+ U8 n9 F( h! E4 P
95 Auchan 7,148 28%
96 VW(Volkswagen) 7,143 2%Official On-line Forum of Finance Management School of SIFT v. \- o! c* g' z0 l
97 AXA 7,141 50%0 G! t7 u5 h. u
98 AIG 7,102 21 %
99 Mastercard 6,970 52%
100 Standard Chartered Bank 6,855 73%