Comprehensive list of commonly used methods for naming companies

1. Nomenclature of names of people and places

There are also many companies that name their companies based on names of people or places. Since the names of people and places have special meanings, the names of companies and enterprises often named after people and places may look simple and concise, but the names will be loud and generous, and have rich meanings.

There are many such company names. Those named according to place names include Li Ka-shing's "Yangtze River Group", "Tsingtao Beer", "Yanjing Beer", "Fenjiu" and "Maotai". Company names named after people include "Wang Mazi" Scissors, "Zhang Hengchun" Pharmaceuticals, etc.

2. The allegorical naming method

The core of the allegorical naming method mainly focuses on the meaning of the company name, and most of them use words with good meanings, such as auspicious, Kang, Fu, Tai, Heng and Xing. Words such as , Qing, He, Fu, De, Long, etc. For example, "Quanjude" roast duck in Beijing and "Lao Fengxiang" silver shop in Shanghai all use these auspicious and beautiful words. In the long-term naming process, some industry habits have gradually formed. For example, pharmacies often use "Ren" and "Tang", "Tong Ren Tang", "Huairen Tang", etc.

3. Phonological nomenclature

The phonological nomenclature mainly conducts naming planning from the perspective of phonology. This method will judge the quality of a company name based on its pronunciation, without considering other factors. The most famous representative is "CocaCola". "CocaCola" is two words from Cock (cock) and Cold (cold), each changing one letter, k and d both become a. "CocaCola" itself has no meaning, but its letter structure is interesting. Not only is it easy to spell and pronounce, it is also easier to remember. You can remember the name just once. The biggest feature of the name change of "CocaCola" is that it does not pay attention to the meaning, but only pays attention to the loud pronunciation, easy to read and remember. Therefore, this kind of highly personalized and creative name can be found in almost every corner of the world.

4. Alias ??and colloquial nomenclature

There are many companies that have high social influence even though they do not have formal and clear trademarks and brand logos during their long-term operations. Subtly formed their own brands. Most of these brands are colloquial slangs, and they also have aliases and nicknames. Although these brands do not have specific brand logos, due to the wide influence of these colloquial aliases, they also have the function of brands. Therefore, the operators simply used this name to expand their influence. Such as Tianjin's "Goubuli" steamed buns, Shaanxi's "Laosunjia" beef and mutton steamed buns, Shaanxi's "Pingwa" barbecue, "Auntie's Dumplings", etc.

These aliases and sayings are close to life, very kind and natural, spread quickly and widely, have great social influence and strong vitality, and have effects that many names cannot match.

5. Functional feature nomenclature

Many companies will name companies or products based on their characteristics. This naming method is direct and clear, allowing people to understand the functions and features of the company or product at a glance. For example, "Changmaotong" and "Changyanning" are simple and clear names, easy to read and remember, and easy to build an excellent brand.

6. Raw material nomenclature

Raw material nomenclature is to name the raw materials of the product. This is a special naming method that is characterized by unique personality and eye-catching. There are many companies and products named this way, and the most famous one is "Wuliangye". "Wuliangye" is a famous Chinese liquor brand. It is brewed from five kinds of grains: sorghum, corn, wheat, rice and glutinous rice, so it is named "Wuliangye".

7. Trademark nomenclature

Trademark nomenclature means that the name of the company is named after the original company name based on the trademark. This type of nomenclature is mostly due to the fact that the popularity and social influence of the trademark brand greatly exceeds the company itself. In order to achieve better development of the enterprise, the trademark name gradually replaces the original company name. For example, "Robust", "Robust" is one of the top ten beverage companies in China. However, "Robust" was originally just a brand name, not a company name. Most people don't know the manufacturer of "Robust".

The manufacturer of "Robust" is the "Jinjin" Group. Only a few people know "Jinjin" as a company name, but "Robust" is almost a household name. In desperation, in 1999, the "Today" Group changed its name to the "Robust" Group. This is trademark nomenclature. Trademark nomenclature is generally because the influence of a certain brand of an enterprise greatly exceeds the enterprise itself. In order to expand the influence of the enterprise, the enterprise is named after a trademark.

There are many ways to name a company, and the methods are all in different forms. Since the company name is a kind of corporate image, the company should be named according to its business projects, products, consumer objects, etc. Adapting measures to local conditions and changing with time is an important principle that needs to be followed when using a company name.