The composition of graphic design knowledge of points, lines and surfaces

As an excellent designer, you need to have rich ideas, keen observation and perceptual understanding of beauty. The following is given Everyone introduces the composition of points, lines, and surfaces in graphic design knowledge. Welcome to read!

The composition of points, lines and surfaces in graphic design knowledge Part 1

1. What are the indispensable factors in design? What is the most important factor?

1. The first is materials, and the second is the use of tools for processing skills, technology, knowledge, and experience. These are the five necessary conditions;

2. As an excellent Designers need to have rich ideas, keen observation and perceptual understanding of beauty; the key difference between designers and craftsmen>, these are indispensable and important factors that constitute "creative inspiration".

2. Where do the design ideas and creative inspiration come from? How to generate creative inspiration?

1. From a broad perspective, it comes from the background of the times and from our lives. Current events create heroes, and the times create artists.

For example: the war years, reflecting the life works of the war years;

For example: a student, his creative consciousness mainly comes from the ideas and ideas related to learning. (Such as: Charging works)

2. The inspiration for creation comes from the cultural knowledge and information about artistic works that you possess. You should spend more time appreciating and analyzing all kinds of excellent works, so that you can cultivate everyone. Improve image thinking ability, develop creative ideas, and increase creative inspiration.

3. With inspiration - realize inspiration (what should you pay attention to when designing?)

You must master the basic ideas of creation and the basic principles to be followed in design

What are the basic ideas of creation and the basic principles of design?

3. Elements of shape

Components:

1. Shape: point, line, surface.

2. Color: Hue, lightness, chroma.

3. Texture.

A. Point: It is one of the basic elements of design.

Geometric angle: A point only has a position, but no area.

Styling design perspective: If a dot has no shape, it cannot be expressed visually. Giving it size and area creates a shape. The smaller the dot, the stronger the feeling. The larger the dot, the more faceted it is. . Cleverly composing points can create curved surfaces, shadows, and other complex three-dimensional effects

B. Lines: straight lineslt; there are non-intersecting lines, connected lines, and intersecting linesgt;

Curve lt; open curve, closed curve gt;

Geometric angle: Line has no thickness, only length and direction.

In design: express it visually, the position, length, thickness, width of the line, and mastering the composition characteristics of the line will make the creative ideas more open.

a. When the point moves in a certain direction, it forms a straight line. When the point moves in a certain direction, it forms a curve. When the line moves, it forms a surface, and when the surface moves, it forms a solid.

b. Thick lines are powerful, while thin lines are sharp and have a sense of speed.

C. Surface: The movement of lines forms a surface.

A surface has length and width; it has no thickness and is the surface of a body.

Regard points, lines, and surfaces as bricks, water, and sand for construction, and learn how to use bricks, sand, and water. And combine it with its own aesthetic characteristics to build a variety of houses.

The application of color in basic theoretical knowledge of graphic design

1. The composition of color

1. Definition: the use of two or more colors according to different purposes . According to certain principles, recombination and matching to form a new color relationship is called color composition.

Pay attention to the observation of life and improve your ability to understand, express and appreciate colors.

2. Colors are divided into: lt; realistic colors and decorative colors;

2. Color characteristics

1. Color is stimulated by light. A visual effect produced, light is the cause, color is the sensory result, and there is color when there is light.

2. Objects that can emit light by themselves are called light sources. Such as: sun, fire.

3. The human body’s adaptation to the brightness and color of light. When people go from a bright room to a dark room, their environment is different: their perception of color is also different.

3. Mixing of colors

1. Primary colors: Colors that cannot be mixed with other colors are called primary colors.

Seven primary colors (red, orange, yellow, green, cyan, blue, purple) - gt; five primary colors (red, yellow, green, blue, purple) - gt; three primary colors

2. The three primary colors of light: red, green, and blue.

3. Three elements of color: Any color has three properties: brightness, hue, and purity, which are called the three elements of color.

Brightness: refers to the lightness and darkness of a color. Value is suitable for expressing the three-dimensional and spatial sense of objects, and is the basis for color matching.

Hue: refers to the appearance of color. Generally speaking, a good sense of color refers to a keen sense of hue and rich colors.

Purity: refers to the purity of the color. Adding black, white or gray to any color will reduce its purity.

4. The feeling of color:

Colors with high brightness and brightness have the feeling of advancement and expansion, while colors with low brightness and darkness have the feeling of retreat and contraction.

Colors also have a sense of lightness and weight. In terms of hue, warm colors feel light, while cold colors feel heavy.

People have different emotional reactions to different color stimuli. Reasonable use of the characteristics of various colors will achieve the desired effect in the design.

5. Color association and symbol

Color association: divided into concrete association and abstract association

Color concrete association and abstract association

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Red fire, blood, sun, etc. passion, danger, vitality, etc.

Orange lights, citrus, autumn leaves, etc. warmth, joy, jealousy, etc.

Yellow lemon, Winter jasmine, egg yolk, etc. are bright, hopeful, happy, etc.

Green grass, leaves, seedlings, etc. are peaceful, safe, growing, fresh, etc.

Blue sky, sea, water, etc. are calm, Eternal, rational, profound, etc.

Purple grapes, eggplants, violets, etc. are elegant, noble, solemn, mysterious, etc.

Black night, ink, coal, etc. are serious, vigorous, terrifying, fearful of death, etc. etc.

White clouds, flour, snow, salt, etc. are pure, sacred, clean, bright, etc.

Gray clouds, plant ash, bark, etc. are ordinary, frustrated, humble, moderate, etc.

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Some colors also have special symbolic meanings:

For example: yellow symbolizes sunlight. It was a color reserved exclusively for emperors in ancient my country. Most people are not allowed to use it indiscriminately. It was also a noble color in ancient Rome.

Note: When doing international advertising, you must take into account the country and the country's preferences and taboos about color in the advertisement to avoid unnecessary effects caused by color.

6. Color contrast

1. Color contrast refers to the clear difference between two or more colors. Their mutual relationship is called the contrast relationship of colors.

2. Color contrast includes: brightness contrast, hue contrast, purity contrast, cold and warm contrast

3. Brightness contrast: used to express the level, volume, and spatial relationship of colors.

When the contrast is strong: strong sense of light, strong sense of volume, high definition, and sharpness;

When the contrast of lightness is weak: weak sense of light, blurry, ambiguous, flat, strong, The image is unclear.

Basic theoretical knowledge of graphic composition and the use of text in design

Elements of the use of text in design

In excellent advertising works, text should It has the following four elements:

1. The text is concise, lively, and approachable (complicated and esoteric words will bring rebellious psychology);

2. Short, catchy, and thought-provoking (advertising The wording should be touching, and consumers should be able to understand the meaning when they see or hear the slogan, and it should be catchy when read);

3. It should be humorous and personalized. ;

4. Be accurate and truthful (exaggerating and concealing facts in advertising will cause people to have a rebellious mentality and a sense of distrust in the company.).

Basic knowledge of poster design

Posters are also known as "posters" or "propaganda posters". Belongs to outdoor advertising. Distributed in various streets, theaters, exhibitions, commercial districts, stations, docks, parks and other public places. It is also called "instant" street art abroad.

Compared with other advertisements, posters have the characteristics of large pictures, extensive content, rich artistic expression, and strong farsighted effect. For those who study design. Mention advertising. I'm afraid the first thing that comes to mind is the poster.

1. Large picture

Posters are not designed to be held in hand4 but to be posted in busy places. They are interfered by the surrounding environment and various factors, so they must be designed with a large picture. And outstanding images and colors are displayed in front of people. The pictures include full-open, facing, long three-open and extra-large pictures (eight full-open, etc.).

2. Strong farsightedness

In order to impress people who come and go in a hurry, in addition to being large in area, the poster design must also fully reflect the principle of positioning design. With prominent trademarks and logos. Titles, graphics. Strong contrasting colors, or large areas of blank space and concise visual flow. Become the visual focus. If advertising is distinguished from other visual arts in terms of form, posters can be said to be more typical of advertising.

3. High artistic nature

As for the poster as a whole, it includes various commercial and non-commercial advertisements. For every poster. It is very targeted. Commercial product posters are often expressed in the form of artistically expressive photography, realistic paintings and comics, leaving consumers with real and touching pictures and humorous feelings. Non-commercial posters have a wide range of content, diverse forms, and rich artistic expression. Especially cultural and artistic posters, based on the advertising theme. You can give full play to your imagination and use your artistic methods to your heart's content. Many painters who pursue formal beauty actively devote themselves to the design of posters, and use their own painting language to design posters with different styles and forms. The works of many modern painters appear in the form of posters. The history of art has also left many wonderful anecdotes and vivid paintings.

We must make full use of the large poster area. Features of good paper and beautiful printing. Give full play to your imagination by understanding the specifics of manufacturers, products, objects, and environments. With its novel concept, short and vivid title and factory slogan, it has a personalized form of expression and emphasizes the far-sightedness and artistry of posters. Graphic Design Knowledge: The Composition of Points, Lines, and Surfaces Part 2

Graphic composition refers to the science of changing and forming visual elements on a two-dimensional plane, that is, visual elements such as points, lines, and surfaces are combined in two dimensions On the plane, according to certain aesthetic principles, they are reasonably decomposed, combined, reconstructed, changed, arranged and combined to create an ideal combination of forms.

Forms of composition

Mainly include repetition, approximation, gradient, variation, contrast, aggregation, emission, specificity, space and contradictory space, segmentation, texture and illusion, etc.

Components

The composition of points, the composition of lines, and the composition of surfaces.

No matter how complex the design layout is, it can be simplified to "points, lines and surfaces"

The following will explain the characteristics and applications of points, lines and surfaces one by one

Points in the plane

Many small images can be understood as points, which can be a circle, a rectangle, a triangle or any other shape.

Dots are essentially the simplest form and one of the basic elements of modeling. It has a certain area and shape and is the smallest unit of visual design.

Characteristics of dots

Dots in the picture have different visual and psychological effects due to different sizes, shapes, and positions

Size of dots

In plane composition, the concept of point is relative. In contrast, there is not only size but also shape. In terms of size, the smaller the "dot", the stronger the feeling of being a "dot".

Whether it can become a "point" is not determined by its own size, but by the ratio between its size and the size of surrounding elements.

The smaller the area of ??the shape, the more likely it is to give people the feeling of "point"; conversely, the larger the area of ??the shape, the easier it is to give people the feeling of "face".

Point shape

Square: stable, dignified, generous, down-to-earth, reliable

Round: stable, full, strong and powerful

Triangle or rhombus: directional, emotionally biased, purposeful, rhombus is more symmetrical than triangle, seeking individuality in balance

Other irregular shapes: full of individuality , independent, public, very conspicuous in regular graphics, often used to enrich the picture

The spatial position of the point

The different spatial positions of the points have different psychological effects. There is a big difference, the psychological feelings brought by suspended or sinking points are completely different

Home: a sense of sedimentation, quiet and low-key, not easy to be found

Home Top: in line with people’s visual reading order

Center: smooth, stable, and with a strong sense of concentration

Golden section: more attractive to people’s attention, and the layout has a more formal sense of composition

Distribution and visual characteristics of points

From a functional point of view, points are the center of force;