If the light color, regardless of the process, can be said to be an armchair strategist.

I once made a similar box, the process was troublesome, but the effect was great.

Very simple style, color and craft are black+printed black pattern+hot silver+concave.

at that time, I considered grinding the opening, but later I gave up.

the overall feeling is simple and atmospheric. Scheme 1: black+white+gray = eternal classic

black and white can create a strong visual effect, and the popular gray in recent years is blended into it to ease the visual conflict between black and white, thus creating another different flavor.

In this color situation, rationality, order and professionalism will emerge from simplicity.

The Zen style, which is popular in recent years, shows the primary colors, pays attention to environmental protection, and expresses the natural feeling of hemp, yarn, coconut weaving and other materials with colorless color matching methods, which is a very modern natural and simple style.

scheme 2: silver blue+Dunhuang orange = modern+traditional

The color collocation with blue and orange as the main colors shows the intersection of modern and traditional, ancient and present, and collides with the visual experience with both surreal and retro flavor.

Option 3: blue+white = romantic warmth

Option 4: yellow+green = joy of new life

Goose yellow is a fresh and tender color, which represents the joy of new life.

If green is a tone that makes people feel calm inside, it can be stabilized by neutralizing the light pleasure of yellow. It depends on what kind of packaging you make. You can add my company QQ:645511268

If you can, give it to me ~ It depends on the product. Generally, it depends on the product's attributes and uses.

There is no absolute standard.

I will give you several websites about color matching. The effect is very good. Noble

then choose dark color.

If the light color has a strong youthful flavor

Choose the fluorescent type

For example; Deep blue+bright yellow

Other self-help color skills should be paid attention to from the following points: first, the relationship between color and packaging; The second is the contrast between color and color itself. These two points are the key points in the application of color.

(a), color and packaging care

Then, as the care relationship between color and packaging, where should we start? Mainly through the external packaging color can reveal or reflect the internal packaging items. People can basically perceive or associate with what the inner packaging is when they look at the outer packaging. For this problem, the author has mentioned it many times in the past articles, but if we can go into the store and look at the goods, many goods fail to reflect this kind of care relationship. So that consumers can't think about what the packaged goods are from the outside to the inside. Of course, it will not play a positive role in promoting sales of products. The color of normal external packaging should grasp such a same feature to varying degrees;

(1) From the perspective of the industry, the main colors of food are yellow and pink, which gives people a sense of warmth and closeness. Of course, many teas are green, many drinks are green and blue, many wines and cakes are red, and many children's foods are rose. The main colors of daily cosmetics are mostly rose, pink, light green, light blue and dark brown, which highlights the warmth and elegance. Clothing, shoes and hats are mostly dark green, dark blue, brown or gray.

From the performance characteristics, as far as food is concerned, cakes and snacks are mostly golden, yellow and light yellow, which gives people the impression that they are fragrant. Tea, beer and other drinks are mostly red or green, which symbolizes the richness and fragrance of tea; Tomato juice and apple juice are mostly red, which shows the natural properties of the item. Although some packages don't look like the colors with similar commodity attributes as mentioned above from the main color, if the design of the package is written by an expert, then there must be a symbolic color block, color point, color line or concentrated content highlighted by this color in the picture of its outer packaging. This should be everyone's masterpiece. Many such examples can be found in the packaging of some clothes, some cosmetics and even some wine.

(II) Contrast between colors

Besides, the contrast between colors. This is the easiest thing to express but very difficult to grasp in many commodity packaging. From the master in the design, the wound effect of packaging is spring snow, on the contrary, it is the next Liba people. There is a popular saying in China's calligraphy and painting, that is, impenetrable, sparse and happy. In fact, it is a kind of contrast. This contrast is very obvious and common in packaging design. Generally speaking, these contrasts include the following aspects: the depth of color use, the weight of color use, the point of color use, the complexity of color use, the elegance and vulgarity of color use, the contrast of color use and so on.

(1) Contrast of shades of colors. This is the most frequent and widely used color in packaging design at present. It is very common in many graphic designs (referring to posters, hanging paintings or situation binding). The so-called depth contrast should mean that the two colors in the design color skillfully appear on a picture at the same time, resulting in a more harmonious perspective effect. Usually, a large area of light-colored bedding is used, and a dark composition is used on it, such as a light yellow bedding, and a brown composition is used, or a light yellow or white pattern line is used in a brown color block; It is also like using a light green bedding; Dark green composition; Pink bedding; Big red composition; Light gray bedding; Soap black composition, such as light yellow bedding, with brown composition, or use light yellow or white pattern lines in brown color blocks; It is also like using a light green bedding; Dark green composition; Pink bedding; Big red composition; Light gray bedding; Soap black composition and so on. These are the shades of color. In packaging design, we can use this form on some cosmetics packaging or some western wine packaging, especially the wine packaging in Western Europe. Changyu wine in China, sausage in Shuanghui way and meat products packaging of CJ are mostly expressed in this form. This form of packaging is also common in Japan and Taiwan Province, South Korea. Its visual effect is bright, simple, gentle and simple.

(2) The contrast of color use (or depth contrast) is also one of the important reproduction techniques in the use of packaging colors. This light and heavy contrast often sets off a dignified and deep theme pattern with a light and elegant background color, or in a dignified and deep theme pattern (mostly focusing on color block patterns). The theme and name of the light and elegant packaging, as well as the trademark or advertising language. Conversely, a large area of dignified and deep pigment is also used to lay the foundation. In addition, some patterns are decorated with light and elegant colors or concentrated in a certain color block or comprehensively. In this kind of light and heavy contrast, general pigments have coordinated color contrast and cold and warm color contrast, and the method of coordinated color contrast is often light green to dark green; Light yellow versus dark coffee; Pink is red, while the contrast between cold and warm colors is mostly black and white, red and blue.

(3) Point-to-surface ratio (or size contrast) of color use, mainly in the design process of a packaging picture, uses the contrast of pigment from a center or a concentrated point to the whole picture, that is, the contrast between a small area and a large area. In our daily life, especially in the washing and cosmetic products, we can see that there is nothing clean in the whole area on the packaging box of a product, but there is a very obvious small square with heavy color (or oval or small circle) in the middle, and then the theme of the brand and name of the packaging content is reflected from the picture of this small square, which is not only the combination of point and surface, but also the contrast between big and small, and occasionally the contrast from point to point.

(4) Comparison of complexity and simplicity in color use. We can see Uni-President 1 instant noodles. On their packaging bags, the bottom half is the physical design of each miscellaneous instant noodle, while on the top of its screen is the whole clean big green and red color, and then the word "1" is prominently highlighted, and then look at the cover of the 66th issue of Packaging World magazine (also called the packaging of books). It is very complicated to lay the foundation with a large-scale straw photo, even the word packaging world is complicated, but the center of the front picture shows a clean round blank. In it, it is marked "This print will expand its edition and increase its capacity in 2" and "Welcome to subscribe to the local post office". It's so simple and simple, but it shows the ideological focus that the magazine needs to express most independently. I have also seen a dumpling packaging bag and a seasoning packaging bag in the store. The whole picture uses green, black and yellow pigments and interweaves them on one picture, that is, I want to show that the trademark is forced to be intolerant, and I want to show the name, and I also want to show the foil pattern. As a result, because of the complicated design in a large area, there is no dark lining pattern with any practical significance, and all the above-mentioned subjects should be diluted and drowned, resulting in a kind of psychological depression and annoyance of this packaging.

(5) The contrast between elegance and desire in the use of color is mainly to highlight vulgar characters and contrast their elegance. This vulgar expression is carried out with the "dirty" color disorder and disorder (in fact, it is unique, and some western oil paintings are very concerned about this expression-modern abstract art). This kind of composition either reveals the theme symbolically or serves the theme of "setting off the lotus". Make it a little red among the flowers. For example, on a packaging screen, it seems that a mess of colors are piled up or thrown on it carelessly. Then quietly aside or in the clever place clear out the theme of the pattern. This is a very interesting thing. In addition to packaging, even book binding, advertisements, posters on posters, and leisure columns on TV have tried this.

(6) Contrast of color use. This contrast is essentially a contrast effect formed by the differences of various pigments themselves. This contrast effect is usually manifested in the following ways: the contrast between light and shade (or the contrast between yin and yang), like China's easy-to-light picture; Cold and warm contrast, such as the contrast between red and blue; Dynamic and static contrast, such as the contrast between elegant and calm background and lively and jumping patterns and characters: the contrast between light and heavy, such as the contrast between deep pigment and light pigment, and so on.

The comparison of these colors is simply a way for a pattern to be expressed through the comparison of different colors, but this pigment is an indispensable object for the whole packaging pattern elements, and some patterns are even ingenious combinations of different pigments. Therefore, in the process of studying packaging design, if we do not pay attention to the contrast between color and color itself, it is impossible to design a good packaging pattern. Black, white

black, rose red

purple, rose red

these are the colors that I usually think are better together when designing. You can try them. I suggest keeping them as simple as possible according to their styles! Very deep! Colors need public recognition! As long as everyone decides well! ! Support black and white, or purple, deep purple. This is for friends who prefer to pretend to be mysterious and especially COOL.

If it's a gift, look at the object. If it's a little girl, it's a light color with a light but colorful pattern, such as pink, which is the most commonly used color. In summer, it's lavender sky blue with white tones. MP3, MP4, mobile phones and similar boxes. They all belong to electronic products. Generally, they are blue, which can have the feeling of science and technology, or warm colors, which can make them feel jumping among similar products. As long as they are not mixed randomly, they should be positioned according to the age and other factors of the buyers of your products, depending on the appearance and performance of the products, and they should be designed. Yi, a series of colors is the best. You can also add some contrasting colors to set off the consumer's psychology, and then design several schemes, and choose the most satisfactory one. I believe you will get the answer you want. My suggestion is: deal with colors simply but not simply. Of course, gold and silver are indispensable for noble colors. If you feel a little vulgar, it is suggested that gold and black with silver and purple can show exquisiteness. ! ! Welcome everyone to have a look. There are masterpieces, comprehensive design network links, the fastest information, recent design competitions, etc. Welcome everyone to find any shortcomings in it, and I will correct my habits in time. I have also painted in school before, but I have to distinguish between cold and warm with orange, gray and white. With simple lines ... pink and yellow are warm and noble red. They are all electronic products. You should use metallic colors ... MP3-4 should be designed with pure and mild colors as far as possible ... The packaging of mobile phones can break through ... Most of the market is black packaging, so you have to have your own style when designing ... But try to make external packaging according to the model and color of mobile phones ... black,

orange and yellow.