It can be plain text mark, plain graphic mark, text plus graphic mark. However, the content of retrieval is different. Retrieve only text, retrieve graphics. If it is a graphic, it will be retrieved synchronously, which increases the difficulty of passing. Sometimes the word exceeds the standard, but it can't be registered. Graphics are still being searched, but this involves a problem. Even if a graphic is registered, it cannot be named. If you can't register your original name and use it forcibly, you will bear the risk of infringement. This trademark is meaningless, you need to re-register the logo. You can learn more about Zhengzhou River.
Moreover, Tmall does not accept pure graphic trademarks, and pure trademark graphics are not easy to search online or spread orally.