Many of the things we use now have brands, and trademarks need to be applied for before they have their own exclusive rights. The same product can use multiple different trademarks, but your own Others cannot use the trademark indiscriminately. I will explain it in detail below.

1. You have exclusive rights to your own trademark.

A long time ago, at that time, our products were relatively scarce, such as steamed buns, so when people did not have demand, they would naturally choose to buy a lot of steamed buns. However, later our production conditions were very good, leading to overproduction. As a result, people are unwilling to buy some steamed buns that are not very delicious. People trust some branded steamed buns more. In order to protect these brands, we will allow them to apply for their own trademarks, and once they apply After success, others will not be able to use your trademark indiscriminately, and they must obtain your authorization before they can use it.

2. The same product can use different trademarks.

We should all have heard some stories about shoes. For example, the same pair of shoes produced by the same factory and labeled with different trademarks will have completely different prices. This is the value of trademarks. In fact, many products do this. By buying other people's trademark rights, you can affix other people's trademarks, so the same product can use different trademarks, but the use of each trademark needs to be authorized by the trademark owner. Otherwise, violations will be punished. This is also our role in protecting the brand.

In short, with the development of society, we have more and more products, and people are now more willing to choose those branded products, because the quality of such products is guaranteed and will make people feel more at ease. When choosing products, most of us look at trademarks. People can apply for their own trademarks, and then they have the rights to the trademark and can let others use the trademark. Therefore, the same product can use multiple different trademarks, but it must go through Authorization from the trademark owner.

A brand can register two or more different trademarks.

In order to prevent others from using the same or similar trademarks as their own on the same or similar goods, an enterprise can register several similar trademarks on the same goods. So it remains to be determined whether it constitutes infringement when others use these names on the same kind of goods, but once registered, it will definitely constitute infringement.

Enterprises can also focus on one trademark and use different trademarks on different series of products of the same type, thereby segmenting the market and increasing their share of the entire market.