Faced with diversified social forms, people have to conduct objective and rational market analysis when it comes to naming strategies and grasp consumers’ psychological identity factors. The distinction and positioning of corporate names in the market are for Establishing the characteristics of the enterprise should attract sufficient attention from designers and business decision-makers. For example, to establish the trade name of Mobil Oil Company in the United States, the company spent US$400,000, researched the languages ????of 55 countries, and compiled more than 10,000 trademarks composed of Roman characters before settling on it. The reason why the company is willing to spend a lot of money on naming its products is because they deeply realize that the name of a product represents a certain product quality and characteristics, and is a symbol and sign of the company's business reputation. Therefore, the naming of enterprise products is particularly important. The naming of content derived from products should follow the following principles. 1. It helps to establish the image. The brand name should help to establish and maintain the image of the brand in the minds of consumers. It should be fresh and elegant, unconventional, and fully demonstrate the high taste of the products, thereby creating a high-end corporate image. 2. Help distinguish similar products. Brand names should help distinguish similar products. When naming, avoid using names that have already been used for similar products or have names that have the same sound and meaning or are similar. Otherwise, it will not only be difficult to register, but it will also easily cause consumers to have a unclear understanding of the brand and the company, let alone establish a distinct corporate image. 3. It helps to reflect the attributes of the product. The brand name should fully reflect the benefits that the attributes of the product can bring to consumers, so that through visual stimulation, consumers will have a need for product and company recognition. This is the basis for the corporate image to be deeply rooted in the hearts of the people. For example, "Rejoice" shampoo can make consumers feel that their hair is elegant and soft; "Shubu" leather shoes can remind consumers of the comfortable feeling of pedaling. 4. It helps to stimulate purchasing motivation. The brand name should conform to the public psychology, stimulate consumers' purchasing motivation, and give the corporate image a good foothold. This is the most important issue to pay attention to in naming. For example, women's products should be named elegant and compact; men's products should be named strong and bold; children's products should be named lively and cute; senior products should be named auspicious and steady. An excellent brand name can not only attract people's attention, but also create beautiful associations. For example, spices are named after "rose", which adds fragrance; while underwear should not be named after "rose" because roses have thorns, and wearing this brand of underwear will give people a feeling of thorns on their backs. 5. Pay attention to national differences. Brand names should pay attention to the differences in languages ??and national habits of various countries, so that the corporate image can be more effective and targeted. For example, many years ago, after the merger of Omaha Northern International Company and Houston Gas Company, managers racked their brains to give the new company a resounding name, and they chose "Enteron". As soon as the name was announced, it attracted widespread attention, and people called in to point out that Enteron is the channel for the excretion of solid waste from the human body - the medical term for "intestine". Three days later. The name was changed to "Enron". Another example is "FAYGFANG", which means beautiful in Chinese and is well used in cosmetics and other industries, but FANG means "poisonous fang" in English. As you can imagine, the negative effects of the above two examples on product sales are obvious. Therefore, according to the differences in language, customs, habits, preferences, and taboos in various regions at home and abroad, brand naming should be more careful.